Amazon Seller Tips & News

Subscribe for the latest insights and best practices to grow your e‑commerce business

Set up Google Ads for Amazon with Sellesta

As the competition ramps up on Amazon by the minute, an increasing number of brands and sellers are looking at alternatives such as Google Ads to attract external traffic. This tendency is not happening without foundations: Nevertheless, connecting Amazon PPC and Google PPC strategies can become tremendously challenging. This blog will help you make the Set up Google Ads for Amazon with Sellesta

How to plan your Amazon Ads campaigns in 2024

Struggling to navigate the ever-evolving landscape of Amazon advertising in 2024? Constant changes in Amazon’s algorithm leave you feeling overwhelmed and unsure of where to start?  You’re not alone.  In a marketplace as diverse as Amazon, it can be tricky for new advertisers to know where to start. But don’t worry – in this article, How to plan your Amazon Ads campaigns in 2024

Amazon Ads vs Google Ads: What Works Better?

You’ve found your niche.  You’ve planned your product ranges.  You’ve created your listings and you’ve launched your brand on Amazon.  You’re generating sales, but you know you can get more, faster. So, you turn to advertising, and find you have two options — the native Amazon Ads, or the external, but widely-renowned Google Ads.  As Amazon Ads vs Google Ads: What Works Better?

5 Crippling Mistakes to Avoid when Planning Your Amazon Ads Campaigns

Ever felt like you’re just throwing money into a black hole with your Amazon ads?  You’re not alone.  Many sellers jump into Amazon’s advertising world, dreaming of big sales, only to end up scratching their heads at why their campaigns fail to yield results. However, with Amazon Ads, it’s not just about spending money – 5 Crippling Mistakes to Avoid when Planning Your Amazon Ads Campaigns

Double your external traffic on Amazon with these five tactics

Can you envision doubling your traffic on Amazon? Achieving this is plausible by developing a comprehensive strategy to attract external traffic to your product listings. If you’re an Amazon seller, you’re likely familiar with the ongoing challenge of driving traffic to your listings and expanding your sales. While there’s significant emphasis on improving visibility within Double your external traffic on Amazon with these five tactics

Ecommerce after dark: Harnessing Sellesta night mode for smarter Amazon ads spending

If you want to run optimized ad campaigns, it would appear to make sense to run more ads at peak shopping times. Logically speaking, this should translate into a higher click-through-rate.  Peak conversion rates do not correlate with peak shopping hours However, a critical complicating factor to this assumption is that the peak hours of Ecommerce after dark: Harnessing Sellesta night mode for smarter Amazon ads spending

Unleashing the power of Amazon PPC analysis: tips for success

Elevating the performance of your Amazon PPC campaigns is a pursuit of precision. Diving into data is essential in optimizing your advertising budget. It can help you discover multiple opportunities to save money, increase your click through rate, and grow sales. For those seeking guidance on Amazon PPC analysis or aiming to refine their campaign Unleashing the power of Amazon PPC analysis: tips for success

A quick guide to Amazon Sponsored Brand Ads

As an Amazon seller with a registered brand, you have an advantage that can significantly boost your business: access to Amazon Sponsored Brand Ads. These ads are highly effective in enhancing your brand visibility and outshining competitors. What sets these ads apart are two things; first, they usually appear on top of the search results; A quick guide to Amazon Sponsored Brand Ads

Breaking the PPC mold: How Sellesta External Ads redefines Amazon advertising success

Is your Pay Per Click strategy on Amazon not delivering as it used to? In the fast-changing world of Amazon advertising, traditional methods are often not enough for sustained growth. As we step into 2024, the advertising landscape on Amazon is shifting dramatically. With a notable 62% of marketers increasing their PPC budgets, the competition Breaking the PPC mold: How Sellesta External Ads redefines Amazon advertising success

Is Amazon PPC worth it in 2024?

Here is a question that sellers have been asking more and more in the past few years: are Amazon PPC ads worth it? With bidding prices on the rise, achieving successful advertising campaigns is getting harder than ever. Nevertheless, here is our answer: Amazon ads can be an excellent investment or a budget drainer, depending Is Amazon PPC worth it in 2024?

How to choose the right AI marketing solution for Amazon: Sellesta versus Helium 10

Selling on Amazon is an increasingly competitive business. In fact, in 2023, over 2.4 million sellers listed their products, while under 10% of sellers achieved $100,000 in annual sales.  Nonetheless, the sales volume was enormous. The global net sales of Amazon from third-party retail sellers was $32.3 billion in Q2 of this year alone, and How to choose the right AI marketing solution for Amazon: Sellesta versus Helium 10

How much will Amazon Ads cost in 2024?

Five or six years ago, many sellers could be successful on Amazon with a quality, differentiated product, without investing in Amazon ads. But today, that just isn’t possible. In fact, successful Amazon sellers have to spend anywhere between 10 percent and 20 percent of their sales on Amazon ads — percentages that have been steadily rising How much will Amazon Ads cost in 2024?

With El Buen Fin a month away, Mexican e-commerce retailers turn to booming Amazon Ads as a boost for sales conversions

This year’s El Buen Fin in Mexico looks set to be a red-letter day for Amazon Ads, as the world’s largest e-commerce retailer reports growing digital ad spending while continuing to make significant inroads into the Mexican e-commerce market. In fact, a recent study shows that people take to Amazon to begin their search for With El Buen Fin a month away, Mexican e-commerce retailers turn to booming Amazon Ads as a boost for sales conversions

Boost sales on Amazon with Sellesta’s full-cycle ads management

If you’re already selling on Amazon or considering venturing into it, you’re probably well aware of its vast opportunities and challenges. Amazon’s customer base offers access to potentially large profits, but navigating the platform can be a complex task. Launching new products and staying competitive requires careful monitoring, constant adjustments, and data-driven decision-making. Time never Boost sales on Amazon with Sellesta’s full-cycle ads management

The third wave of digital ads has hit LATAM: ad spend is going retail

Latin America’s $1 billion USD retail media market offers some of the world’s highest returns on ad spending. As economic conditions worsen, marketers increasingly turn to retailers to deliver performance advertising at scale. Several retail media leaders are already emerging in the region, armed with data and innovative ad formats that are transforming the advertising The third wave of digital ads has hit LATAM: ad spend is going retail

amazon ads bidding

The Ultimate Amazon Ads Bidding Strategy (& Top Amazon Bidding Tools) [2023

You can think of bidding on Amazon as attending an auction: it’s all about being the highest bidder. When you’re bidding on the biggest e-commerce platform in the world, being the highest bidder sounds almost impossible.  Amazon bidding is a process through which sellers can compete to display their products prominently on Amazon’s search results The Ultimate Amazon Ads Bidding Strategy (& Top Amazon Bidding Tools) [2023

Stop going nuts over content creation: your ecommerce business needs Generative AI

As an e-commerce business owner, you have probably been trapped in a million content tasks more than once. Social media posts, blog posts, product descriptions, ads: and the list never ends. You might be doing – or trying to do – these tasks by yourself. But it’s never enough, is it? This is where Generative Stop going nuts over content creation: your ecommerce business needs Generative AI

Google logo

Google PPC Ads: Ultimate Guide to Pay-Per-Click Advertising on Google [2023]

With Google being the most popular search engine worldwide, it offers an immense opportunity for businesses to increase their visibility, drive traffic to their websites, and boost conversions. However, mastering the art of Google PPC ads can be daunting, especially for those new to online advertising.  This ultimate guide to PPC advertising on Google will Google PPC Ads: Ultimate Guide to Pay-Per-Click Advertising on Google [2023]

workspace

What is Amazon Automatic Bidding? Ultimate Guide to Dynamic Bidding in Amazon Advertising [2023]

If you’re an Amazon seller looking to maximize your ad performance and revenue, you’ll want to get familiar with Amazon’s dynamic bidding. Automatic, or dynamic bidding can help you get the most out of your Amazon advertising campaigns by using Amazon’s dynamic bidding algorithms to automatically adjust your bids in real time to meet your What is Amazon Automatic Bidding? Ultimate Guide to Dynamic Bidding in Amazon Advertising [2023]

How to unlock the power of AI to boost your ecommerce Google Ads performance

According to recent data, Google’s revenue through advertisement is experiencing exponential growth, with projections showing it could reach as high as $75.9 billion in the US alone by 2023. Moreover, this upward trend is continuing, with predictions indicating a further 6.7% increase in 2024 that could surpass $81 billion. Ecommerce marketers continue to flock to How to unlock the power of AI to boost your ecommerce Google Ads performance

amazon advertising

Amazon Advertising: Ultimate Guide to Amazon Ads [2023]

With the average American spending over $1000 per year on Amazon purchases with or without Prime, it’s no wonder that businesses are taking advantage of Amazon’s ad platform to increase their ecommerce sales. Amazon ads are an increasingly popular way for companies to get their products and services in front of potential customers.  However, making Amazon Advertising: Ultimate Guide to Amazon Ads [2023]

PPC on laptop

What is Amazon PPC? Amazon PPC Guide for 2023

With thousands of sellers and counting on Amazon’s marketplace, it may seem impossible to break through the noise and generate traffic to your product pages. Thankfully, Amazon PPC (pay-per-click) advertising has an average conversion rate of 9.87% and has become a proven strategy for capturing the attention of customers who know what they want and What is Amazon PPC? Amazon PPC Guide for 2023