Goal

Achieving the desired ACoS across multiple countries.

Problem

The company faced challenges in achieving its target ACoS. A lack of resources to manage multi-country advertising campaigns led to operational inefficiencies.

Solution

We discovered new, more effective keywords, and developed a bidding strategy to maximize sales while minimizing costs.

Goals

• Internal PPC routine optimization
• Achieving the desired ACoS

Problem

• A large volume of keywords to manage
• High sales volume creates high risks when changing bids and testing new ad strategies
• Experiments with prices and discounts require additional control over advertising

Solution

Sellesta’s AI bidding strategy was successfully integrated into the client’s processes, helping achieve their target ACoS

Goals

Optimizing advertising ROI across diverse electronic product categories in two markets.

Problem

Managing campaigns for a wide array of products led to a dilution of ad spend efficiency and an increased complexity in tracking performance metrics.

Solution

We refined audience segmentation and crafted distinct campaign strategies for each product category, leveraging seasonal trends and regional preferences. By aligning ad spend with consumer behavior analytics, we improved ROI.

Goal

Driving sales while maintaining a target ACoS during peak shopping seasons.

Problem

Navigating the high-competition periods and avoiding bidding wars that lead to inflated ACoS.

Solution

We used Sellesta’s auto-bidding feature to strategically adjust bids during high-traffic periods, ensuring maximum visibility without overspending. Seasonal trends and pet owner purchasing behavior were analyzed to tailor the ad campaigns.