Set up Google Ads for Amazon with Sellesta

As the competition ramps up on Amazon by the minute, an increasing number of brands and sellers are looking at alternatives such as Google Ads to attract external traffic. This tendency is not happening without foundations:

Nevertheless, connecting Amazon PPC and Google PPC strategies can become tremendously challenging. This blog will help you make the process easier, giving your company a competitive edge without having your team lose their heads in the process.

That said, let’s dive into setting up Google Ads for Amazon.

Step 1: Account setup with Google Ads for Amazon

1. Begin by creating a Google Ads account if you haven’t already. Opt for the “Standard” account type, which is suitable for most Amazon sellers. Provide essential details like your business name, website URL (including your Amazon store link), and preferred currency for ad payments.

2. Select your campaign type based on your objectives, whether it’s driving sales or boosting brand awareness. The “Search” campaign type is often recommended for effectively targeting potential customers searching for products similar to yours.

3. Link your Google Ads account with your Amazon Seller Central account to track performance and evaluate the impact of your campaigns on Amazon sales. This connection can be established within Google Ads’ “Linked Accounts” section.

Step 2: Research and keyword selection

• Conduct thorough market research to craft a robust keyword strategy aligned with your audience’s preferences.

• Analyze competitor keywords to inspire innovative approaches for your campaign.

• Find a balance between broad and specific keywords to maximize reach while maintaining relevance.

• Use tools like Google Keyword Planner (you can find it inside Google Ads) and SEMrush to refine and optimize your keyword selection, focusing on keywords driving “add to carts” and actual conversions for sustainable off-Amazon traffic.

Sellesta is a unique agency for its data-driven approach. We build our strategy based on your business goals and scan the market for effective keywords. Our AI monitoring system eliminates the possibility of human error. Since we focus on ecommerce only, we have built a method based on experience that works on any product category.

Step 3: Craft effective ads

• Craft engaging ad copy highlighting your Amazon products’ unique selling points to captivate your audience and drive clicks. Here are some great tips from Copyblogger on how to write headlines that work.

• Incorporate selected keywords naturally into ad copy to enhance relevancy. You must include the keyword on your headline to make your ads convert up to 60% more.

• Tailor language, tone, and messaging to resonate with your target audience’s preferences. As you must have heard a thousand times, knowing your audience is your number 1 superpower for crafting effective campaigns.

• Utilize power words, compelling headlines, and clear calls to action to guide users toward conversion. 

• Conduct A/B testing to gather insights and continuously refine ad messaging for optimal performance.

• Incorporate ad extensions like sitelinks, callouts, and structured snippets to improve CTR by 10-15%.

Step 4: Campaign optimization and monitoring

• Monitor key metrics like click-through rates (CTR), impressions, conversion rates, and return on ad spend (ROAS) to track campaign performance.

• Leverage bidding strategies such as enhanced cost-per-click (ECPC) or target ROAS to automate bidding and optimize outcomes.

• Analyze data! Demographics, devices, and geographic data can help you refine targeting and optimize ad placements.

At Sellesta we take optimization a step further. Our proprietary software with advanced AI and Ml features considers several factors to make data-driven optimizations with high accuracy.

Step 5: Leverage Sellesta for enhanced results

Sellesta is an advertising agency backed up by a whole stack of proprietary AI tools that keep it ahead of a traditional agency. We offer a full-cycle management service to automate Amazon Ads campaigns. Unlike other agencies, Sellesta puts an entire team of ecommerce marketing experts at your service, including a designated success manager, an Amazon PPC expert, and a machine Learning and Analytics team.

We streamline the advertising process, from ad launching to budget management, improving results over time with the power of AI.

Our team tackles ad optimization as never seen in the past, backed up by an enormous quantity of historical market data analyzed using our AI proprietary tools. We optimize more frequently and accurately than any other agency, thanks to our Machine Learning and AI software.

Contact Sellesta today to expand your reach, increase sales, and elevate your Amazon advertising strategy!