Amazon Seller Tips & News

El Balcón is an omnichannel retail business that has been selling luxury and premium perfumes to Argentinian consumers for 40+ years, and recently implemented Sellesta Product Recommendation on their website to help shoppers discover the fragrances most suitable for them as quickly as possible.  We spoke to ecommerce manager Juan Cruz Usai do Val to … Case study: How beauty retail company El Balcón increased conversions by 15% with Sellesta Product Recommendation

Think about the last time you shopped online. You likely scrolled through page after page of options — among a thrilling yet challenging array of choices. If you’re an ecommerce seller or marketer, you know firsthand the challenges of standing out in such a crowded online marketplace. With every click, the vast expanse of products … The evolving ecommerce landscape: A sneak peek into how personalization is redefining success (download the FREE ebook for more)

According to a study by eMarketer, in LATAM, half of purchases are made through a mobile device. And with  annual revenue growth of 13% projected for the ecommerce market in this region, the potential for selling through mobile is enormous. However, although this is widely known by brands and marketing agencies, there is a tendency … M-commerce is key: 3 quick actions to win over mobile LATAM consumers

Inspired by American Black Friday, El Buen Fin is one of the biggest shopping events held in Mexico. Since its first edition, organized by the Commerce Council in 2011, El Buen Fin has rapidly become the biggest shopping event in the country. In 11 years, the total sales made during El Buen Fin have grown … Mexico’s Black Friday, El Buen Fin, is coming up — here’s how to maximize your sales

Is your e-commerce website using any product recommendation tools? If not, you’re unfortunately leaving lots of cash on the table. Nowadays, product recommendation tools are one of the most common and effective tactics online retailers use to deliver relevant customer experience and drive sales. Research from Salesforce shows that personalized recommendations drive 26% of the … Why not using AI product recommendations might be hurting your ecommerce business

All girls have the right to find their true selves and comfort and pride in who they are. This is what Greta Gerwig’s movie Barbie tries to communicate in what has been one of the most successful marketing campaigns for a film. We have all been swallowed by the pink wave. However, just as every … Couldn’t find my Barbie: why guided search is essential for retail ecommerce

If you’re running or working in an ecommerce business, you are doubtless aware of the recent hype around AI. But in spite of the noise, it is a space that is still not well understood — or leveraged — by the majority of ecommerce businesses. And even better; there are a number of AI tools already … 6 (non-scary) AI-powered tools you’re missing to boost your ecommerce business

Picture this. John, a potential customer, visits your website to find the perfect TV for his home. He knows what he wants—screen size, resolution, features—but needs help figuring out which model would best fit. John tries utilizing your website’s search and advanced filters to narrow the options. But as he scrolls through several product pages, … Why guided product discovery is your unfair conversion advantage that will help you accelerate sales