How to unlock the power of AI to boost your ecommerce Google Ads performance

According to recent data, Google’s revenue through advertisement is experiencing exponential growth, with projections showing it could reach as high as $75.9 billion in the US alone by 2023. Moreover, this upward trend is continuing, with predictions indicating a further 6.7% increase in 2024 that could surpass $81 billion. Ecommerce marketers continue to flock to the world’s leading search engine, and therefore continuously looking for an edge in your Google Ads skills and toolset is critical.

In this post, we are going to explain some of the key pitfalls and how a new generation of AI tools can help you overcome them, and give you an edge over your competition.

Navigating the intricacies of Google Ads success

While Google Ads offers tremendous potential for ecommerce sellers, using this powerful channel effectively requires precision and care. Otherwise, you risk wasting time and resources without achieving the desired results. As the cost per acquisition increases, optimizing every aspect of your Google Ad campaign is crucial to attaining the best results.

Ecommerce sellers and PPC consultants should be mindful of common pitfalls and errors, such as:

1. Inadequate keyword research: Targeting the wrong keywords will prevent you from reaching your target audience.
2. Inefficient bid management: Bidding too high or too low can negatively impact your campaign’s performance.
3. Ignoring ad performance data: Data is essential for identifying areas of improvement and optimizing your campaigns.
4. Poor targeting: A poorly targeted ad copy will fail to appeal to your target audience.
5. Dull ad copy: Your ad copy must highlight the benefits of your product, or it will fall flat.
6. Lack of ad relevance: If the ad copy is unrelated to the user’s search query, they won’t see it.

In addition, managing Google Ads at scale can be challenging and expensive, especially when dealing with multiple languages or targeting specific audiences. It often involves significant manual effort and may require hiring professionals to ensure accurate localization.

To overcome these common pitfalls, AI solutions have emerged as powerful tools for ecommerce sellers and PPC consultants. These tools use machine learning algorithms to analyze data and optimize ad campaigns, providing insights for improving ROI. The benefits of using AI in Google Ads campaigns include increased efficiency, cost-effectiveness, and better targeting.

The remainder of this article will focus on the critical role of ad copy in running successful Google Ads campaigns for ecommerce sellers. Why? Because a lack of attention to this aspect can cause numerous Google Ad campaigns to fail. We will delve into why crafting effective ad copy is so important and explore a powerful AI tool for creating Google Ad copy that grabs attention and drives conversions.

Compelling ad copy: the key to success in Google Ads

Let’s start by demystifying the term “copy” in the context of advertising. Ad copy refers to an ad’s written content, encompassing headlines, subheadings, and body text. It is the term used specifically for the text of an advertisement. It is the initial point of contact between your brand and a potential lead, determining if they click on your ad.

Consider a hypothetical example of an ecommerce business selling sports equipment, specifically targeting fitness enthusiasts looking for high-quality home gym equipment. The business owner hires a PPC manager and decides to set up a Google Ads campaign to promote their products. To save on costs, they choose to write the ad copy themselves or hire a writer who lacks experience crafting high-converting Google Ad copy. As a result, the ads fail to highlight the superior quality and durability of the products or address the target audience’s desire for effective home workouts. Consequently, the ad campaign attracts a low volume of clicks. It fails to generate any substantial increase in sales, despite the advertising budget being spent.

The bottom line: Creating compelling ad copy is not just important—it’s essential for the success of your Google Ads campaigns. In fact, it’s linked to all six problems we highlighted earlier, particularly poor targeting, ineffective ad copy, and a lack of ad relevance. You can achieve so much more by crafting ad copy that truly resonates with your audience. It’s your best bet to boost your ad performance, increase conversions, and maximize ROI.

Effective Google Ad copy must hit many targets

A well-written and persuasive copy not only grabs the attention of potential customers but also entices them to click on the ad, ultimately leading them to your website or marketplace listing. An effective ad copy must:

1. Convey your unique selling proposition (USP)
2. Address the target audience’s pain points
3. Include a strong call-to-action (CTA)
4. Incorporate relevant keywords
5. Be concise and focused

Clearly, creating a high-converting Google Ad copy requires a deep understanding of the target audience, exceptional writing skills, and a firm grasp of digital marketing techniques.

The challenge of crafting ad copy and the promise of AI solutions

Crafting impactful ad copy is a specialist’s job that demands a unique skill set. Hiring an expert copywriter seems like the obvious solution, but even then, there are no guarantees that the ads will work. Writing ads is subjective and heavily depends on various factors, so even the most seasoned and trained experts can make mistakes. This uncertainty of ad performance can be daunting for ecommerce sellers who invest time and money into creating ad campaigns.

However, recent advancements in AI offer a promising solution to this challenge. For ecommerce sellers, this means less time spent on trial and error and more time reaping the rewards of a successful ad campaign.

AI-powered ecommerce tools can make all the difference: Introducing Sellesta Acquire

Sellesta Acquire is a unique, innovative AI-powered tool designed to help ecommerce sellers maximize ROI from their Google Ads campaigns across e-shops and marketplaces. 

While tools such as ChatGPT have been trained on extremely diverse data sets, making them very powerful at giving generic answers to almost any topic, Sellesta Acquire is focused exclusively on Google Ads copy, making its capabilities very specific and deep. Therefore, unlike other AI language tools, it truly understands the essential elements of successful ad copy. By analyzing millions of high-performing ads from the past, the AI generates ad copy that captures the essence of what makes an ad truly compelling. Four key benefits that stand out:

1. Better performance from scratch: With Sellesta Acquire’s AI, you can create Google Ads “from scratch” using knowledge and experience from different sources. Your ad copy is persuasive and appeals more to potential customers, leading to higher click-through rates (CTR) and lower pay-per-click (PPC) costs. These results can be observed within a few weeks of implementing the tool.
2. Speed and efficiency: Sellesta Acquire generates high-quality ad copy for your Google Ads campaigns in under 120 seconds. This rapid turnaround allows you to access dozens of effective ad copies without delay, streamlining the campaign creation process. This feature is crucial for ecommerce sellers who need to respond quickly to market changes or capitalize on seasonal trends, ensuring their advertising efforts remain agile and impactful.
3. Overcoming language barriers: For ecommerce sellers who lack access to professional copywriters or need ad copy in a language they’re not fluent in, Sellesta Acquire provides a valuable solution. By generating ad copy in various languages (like Spanish and Portuguese speakers who want to create ads in English to sell cross-border or enlarge their client base), the tool enables sellers to expand their reach and target international audiences easily. This feature is particularly beneficial for sellers looking to tap into new markets without being limited by language proficiency.
4. A/B testing capabilities: Sellesta Acquire is an excellent resource for ecommerce sellers interested in optimizing their ad campaigns through A/B testing. The tool allows users to compare the human-written with AI-generated copy or rapidly produce multiple ad variations for experimentation. By enabling quick and efficient A/B testing, Sellesta Acquire empowers sellers to make data-driven decisions, refine ad strategies, and ultimately improve their campaign performance.

From days to minutes

Imagine being able to upload hundreds of ad groups from your Google Ads dashboard simultaneously and receiving the outcomes right away. It’s that easy. To put it into perspective, consider a typical professional copywriter who may take 1 to 2 days to create ads for three campaigns with ten ad groups each. With Sellesta Acquire, this job can be completed in just a couple of minutes.

Harnessing the potential of Google Ads

Google Ads can be transformative, but poorly executed campaigns may waste time and budget. For an ecommerce business with limited resources, the consequences of underperforming ads can be particularly damaging, as it may jeopardize the sustainability of the entire operation.

However, it’s crucial to approach Google Ads with optimism and hope, as they can revolutionize your ecommerce business when executed effectively. The good news is that you have the perfect AI-powered tool at your disposal, ensuring your advertising efforts become a robust engine for consistent success. With a small investment, Sellesta Acquire can maximize ad performance, save time, and drive growth even for small or new businesses just entering the ecommerce world. Contact us to learn more about how we can help you succeed.