Goal

The company recognized their potential to expand and asked Sellesta to manage their Meta Ads for Facebook and Instagram.

‍Problem

Sellesta identified the brand's underperformance, attributing it to inaccurate brand messaging and digital compass.

‍Solution

Highlighting the unique flavor profiles, health benefits, and sustainable sourcing practices that resonate with their target demographic, Sellesta overhauled the ad account, bringing this company to the spotlight. Moreover, Sellesta expanded ad campaigns beyond their home country to target millennials in LATAM, a strategic move that increased sales unexpectedly.

Goal

This company wanted to expand globally through Facebook Ads.

Problem

This case presented many challenges in structuring its Facebook Ads campaigns for global expansion and ensuring weekly refreshes for each location. Multiple factors, including country regulations, language barriers, and the number of campaigns, required a team of focused experts to reach a successful execution and management.

Solution

Sellesta devised a comprehensive strategy to address these problems:

• Dynamic ads: Sellesta showcased products to potential customers interested in similar items, broadening the brand's reach while maintaining personalization.

• Budget tracking and reporting: Implementing accurate budget tracking and reporting optimized ad spend.

• Creative testing: An ongoing testing of ad formats, messaging, and visuals helped identify the most effective combinations for each geographical location.

• Campaign re-structure: Budget allocation for prospecting and retargeting campaigns helped target new audiences while engaging existing customers, boosting repeat purchases and overall campaign effectiveness.

Goal

This client wanted to enhance its online presence and drive customer engagement through targeted Facebook Ads campaigns.

‍Problem

Upon reviewing the ad account, Sellesta identified a central issue - a complex and cluttered campaign structure obstructing an effective ad delivery.

Solution

To address the issue of a complex campaign structure, Sellesta streamlined the structure by consolidating redundant campaigns, ad sets, and ads.