The Top 10 Things To Do A a Seller to Succeed During Amazon Prime Day

Amazon Prime Day is a highly anticipated annual event that offers Amazon Prime members access to exclusive deals on a wide variety of products. With an influx of eager shoppers and increased competition, Amazon sellers like to be well-prepared to make the most of this lucrative opportunity. With $12 billion in sales last year ($1 billion more than in 2021), Prime day has become one of the biggest shopping events in the world. 

Today, we’ll share some great strategies to implement that can help you stand out from the crowd, increase sales, and strengthen your brand during this members-only shopping extravaganza. By combining careful planning with a strategic approach, you can set your business up for success and tap into Amazon Prime Day’s incredible revenue-boosting potential.

What Is Amazon Prime Day & Why Is It Important for Sellers?

Amazon Prime Day is an annual shopping event exclusively for Amazon Prime members, offering significant discounts on a wide range of products, including consumer electronics like the Kindle Paperwhite, televisions, computers, cell phones, and more. 

Launched in 2015 to celebrate Amazon’s 20th anniversary, the event has since grown into a global phenomenon, drawing millions of shoppers and generating billions in sales revenue. In 2020, Amazon Prime Day brought in an estimated $10.4 billion in global sales, up 45.2% from the previous year.

This highly anticipated event is typically held over 48 hours, featuring flash sales, limited-time offers, and exclusive deals, creating a sense of urgency among shoppers. For sellers, Amazon Prime Day is crucial for several reasons:

• Increased traffic: Amazon Prime Day attracts millions of shoppers, resulting in increased traffic to the platform and, subsequently, to your product listings.
• Higher sales potential: With the influx of eager customers looking for great deals, sellers have the opportunity to significantly boost their sales during this period.
• Brand exposure: The increased visibility during Amazon Prime Day can help businesses reach new customers, strengthen their brand, and potentially drive sales even after the event concludes.

Given its importance, businesses work to be well-prepared to outshine their competitors and maximize their reach during this prime shopping period.

How to Prepare for Amazon Prime Day

1. Audit Your Product Listings

Auditing your product listings can help them stand out amongst competitors and attract the attention of potential customers. When auditing your product listings, consider: 

Optimize Product Titles

Make sure your product titles are clear, concise, and include relevant keywords. This will not only help with search rankings but also ensure that customers can easily understand what you’re offering.

High-Quality Images

Use professional, high-resolution images that showcase your products from various angles. Clear and visually appealing images can greatly impact a customer’s decision to purchase.

Bullet Points and Product Descriptions

Create informative and easy-to-read bullet points and product descriptions. Incorporate keywords and highlight the benefits and features of your products to make them more enticing to customers.

Use Enhanced Brand Content (EBC)

If you’re a brand-registered seller, make use of EBC (also known as A+ Content) to create engaging and visually appealing content for your listings. This can help improve conversion rates and boost sales.

2. Optimize Your Product Listings with Amazon SEO

To maximize your success during Amazon Prime Day, it’s crucial to optimize your product listings with Amazon SEO. 

Conduct Keyword Research

Identify the most relevant and high-traffic keywords for your products using keyword research tools. Sellesta combines keyword research with product optimization listing so you can do everything at once. Instead of making endless keyword lists, you can add the right keywords into your listings to improve your organic ranking on Amazon.

Optimize Backend Keywords

Use backend keywords to enhance your product’s discoverability. Include search terms that you couldn’t fit into your listing’s visible content. This will help your product appear in search results for a wider range of keywords.

Improve Listing Components

As previously mentioned, focus on optimizing various elements of your product listings. Include keywords in your product titles, features, and descriptions. Be clear, concise, and engaging, all while staying within the designated character limits. Avoid stuffing keywords in, but try to maintain a balance between relaying your product’s value, using keywords, and persuasive language to entice potential customers.

3. Monitor Your Inventory Levels

Effectively managing your inventory is crucial for success during Prime Day. By keeping a close eye on your stock levels, you can prevent stockouts, minimize storage costs, and ensure a seamless shopping experience for your customers. 

• Forecast Demand: Accurately predicting demand for your products is essential for effective inventory management. Analyze historical sales data, market trends, and competitor performance to make informed decisions about how much stock to hold. Consider using sales estimator tools to forecast sales more accurately.
• Track Inventory Levels: Regularly monitor your inventory levels to ensure you have enough stock to meet the increased demand during Amazon Prime Day. Utilize Amazon’s seller inventory management page to track your stock levels and make adjustments as needed. Refer to their resources page for more management information. 
• Implement a Replenishment Strategy: Develop a replenishment strategy to maintain optimal stock levels. Consider factors such as lead times, shipping costs, and storage fees when deciding on the ideal time to replenish your inventory. If you’re using Fulfillment by Amazon (FBA), make sure to send your shipments to Amazon’s warehouses well in advance to avoid delays.
• Set Up Inventory Alerts: To stay informed about your inventory levels, set up inventory alerts in your Amazon Seller Central account. These alerts will notify you when your stock is running low, allowing you to take prompt action to replenish your inventory.
• Use an Inventory Management Software: Consider using an inventory management software, like JungleScout, to help you track, analyze, and manage your inventory more efficiently. These tools can provide real-time insights and automate various inventory management tasks, saving you time and effort.

By closely monitoring your inventory levels and implementing effective inventory management strategies, you’ll be well-prepared to meet customer demand during Amazon Prime Day. This will help you avoid stockouts, minimize storage costs, and maximize your sales potential.

4. Pick the Right Products to Promote

Choosing the right products to promote during Amazon Prime Day is critical for maximizing sales and profits. If your product line includes them, focus on popular and high-demand categories to attract a broader customer base. 

Analyze Best-Selling Products

Explore Amazon’s Best Sellers lists to identify top-performing products in various categories and capitalize on their popularity.

Evaluate Product Profit Margins

Select products with healthy profit margins to maximize earnings during Amazon Prime Day, still considering factors such as manufacturing costs, shipping fees, and Amazon seller fees.

5. Launch Amazon PPC Campaigns

To maximize your success during Amazon Prime Day, launching effective Amazon PPC (Pay-Per-Click) campaigns can be a powerful strategy. By investing in targeted advertising, you can significantly boost your product’s visibility, drive additional traffic to your listings, and increase sales.

Plan Your Campaigns

Create a comprehensive plan for your PPC campaigns, considering factors such as target audience, keywords, ad types, and budget. Allocate resources strategically to ensure optimal results and return on investment during Amazon Prime Day.

Choose Ad Types

Amazon offers various ad types, including Sponsored Products, Sponsored Brands, and Sponsored Display ads. Select the ad types that best suit your marketing goals and target audience to maximize the effectiveness of your campaigns.

Conduct Keyword Research

Just like when you’re optimizing your product descriptions with the right keywords. You’ll need to do the same to get the most out of your ad spend.  Identify high-traffic and relevant keywords for your campaigns by using the same research tools as before and save yourself time. Incorporate these keywords into your campaigns to improve your ad targeting and reach potential customers more effectively.

Monitor and Optimize Campaign Performance

Regularly track the performance of your PPC campaigns using Amazon’s advertising analytics. Adjust your campaigns as needed based on the data, refining your targeting, ad creatives, and bids to optimize results and maximize return on investment.

By launching well-planned and targeted Amazon PPC campaigns during Amazon Prime Day, you can significantly increase your product’s visibility and drive more sales, ultimately ensuring a successful shopping event for your business.

6. Monitor Competitor Pricing

Monitoring competitor pricing during Amazon Prime Day can help maintain a competitive edge and maximize sales. Adjust your pricing strategy in response to competitor actions to keep your products attractive to potential customers.

• Conduct Regular Price Checks: Perform regular price checks on competitors’ listings to identify opportunities to adjust your prices and remain competitive.
• Utilize Price Monitoring Tools: Use price monitoring tools for real-time insights and informed pricing decisions.
• Evaluate Your Pricing Strategy: Ensure your pricing strategy is competitive and factors in Amazon fees, shipping costs, and other expenses.
• Implement Dynamic Pricing: Consider dynamic pricing strategies to automatically adjust product prices based on market conditions and competitor actions.
• Offer Exclusive Deals and Promotions: Attract customers by offering exclusive deals and promotions during Amazon Prime Day, creating a sense of urgency for purchases.

By monitoring competitor pricing and adapting your strategy, you can stay competitive and increase your chances of success during Amazon Prime Day.

7. Offer Promotions, Deals, & Product Bundles

To boost sales during Amazon Prime Day, offer attractive promotions, deals, and product bundles. Exclusive discounts create urgency, encouraging customers to purchase. Create product bundles by combining complementary items, offering added value, and increasing average order value. By offering enticing deals and bundles, you can attract more customers and maximize your sales during this critical shopping event.

8. Analyze and Manage Negative Reviews

Address negative reviews promptly and professionally, demonstrating your commitment to customer satisfaction. Conducting product sentiment analysis can help you to make the changes needed to improve your brand image and encourage potential customers to trust your products.

9. Request Positive Customer Reviews

Customer reviews play a vital role in influencing purchase decisions on Amazon. To improve your product’s credibility and increase sales during Prime Day, encourage customers to leave positive reviews. Request reviews through follow-up emails or Amazon’s “Request a Review” button, ensuring you comply with Amazon’s communication guidelines. 

By acquiring and maintaining positive reviews, you can enhance your product’s reputation and attract more customers during Amazon Prime Day.

10. Promote Your Products on Social Media

Utilize social media platforms to increase your product’s visibility and drive traffic to your Amazon listings during Prime Day. Create engaging and shareable content that highlights your product’s features, benefits, and exclusive Prime Day deals. Target your ideal audience through paid advertising, leveraging the advanced targeting options available on platforms like Facebook, Instagram, and Pinterest. 

If you’ve got the connections, collaborate with influencers to reach a wider audience and boost credibility. Track your social media efforts using analytics tools to optimize your campaigns and maximize return on investment. By promoting your products on social media, you can attract more customers and increase your chances of success during Amazon Prime Day.

Be Prepared for Amazon Prime Day with Sellesta

Navigating Amazon Prime Day can be challenging, but with the right strategies, you can maximize your success. Sellesta’s services help Amazon sellers grow their businesses by optimizing product listings and maximizing ranking and conversions. Don’t miss out on the opportunity to increase your sales and build your brand during Amazon Prime Day. 

Start prepping for the best Amazon Prime Day now.