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50+ of Amazon’s Best-Selling Products [2023]

With the right products and seller tools, running an Amazon store can be highly lucrative – especially if one of your items is at the top of Amazon’s best-seller list.

Amazon’s top-selling products range from electronics to kitchenware to books, and they can change every minute. With Amazon connecting with hundreds of millions of customers every day, there’s always the potential to get your products on that list. 

This post will cover Amazon’s top-selling products so you can determine what products to consider selling on Amazon, and how to improve your sales

Top Selling Amazon Product Categories

If you want to know what’s hot right now, look no further than the Amazon Best Sellers List. Learn where your competition focuses, and identify trends to put you ahead of the game. 

Currently, the best-selling products are in the following categories:

  • Kitchen & Dining
  • Clothing, Shoes & Jewelry
  • Health & Household
  • Books
  • Pet Supplies
  • Sports & Outdoors
  • Arts & Crafts
  • Electronics & Accessories
  • Toys & Games
  • Handmade Products

Top Selling Amazon Products 

Let’s take a deeper look at some of the products from these categories that are trending now.  

If you review some of the listings, you’ll notice a pattern to their success. Most of these product listings:

  • Include the right keywords in their title 
  • Have lots of great reviews
  • Are at affordable prices (relative to product type) 
  • Include multiple high-quality images 
  • Have easy-to-read, optimized bullets and descriptions
  • Are in the right product category 
  • Captured the Amazon buy box 
  • Taking advantage of the time of year (holidays, seasons, etc.) 

Essentially, they’ve optimized their product listing to improve their sales (and get on this best-seller list)! 

Let’s take a look at the top products and their listings. 

Kitchen & Dining

  1. Hydro Flask Wide Mouth Straw Lid
  1. Fullstar Vegetable Chopper – Spiralizer Vegetable Slicer – Onion Chopper with Container – Pro Food Chopper – Black Slicer Dicer Cutter – 4 Blades
  1. Zulay Original Milk Frother Handheld Foam Maker for Lattes – Whisk Drink Mixer for Coffee, Mini Foamer for Cappuccino, Frappe, Matcha, Hot Chocolate by Milk Boss (Black)
  1. Instant Vortex Plus 6-in-1, 4QT Air Fryer Oven, From the Makers of Instant Pot with Customizable Smart Cooking Programs, Nonstick and Dishwasher-Safe Basket, App With Over 100 Recipes, Stainless Steel
  1. Keurig K-Mini Coffee Maker, Single Serve K-Cup Pod Coffee Brewer, 6 to 12 oz. Brew Sizes, Oasis

Clothing, Shoes, & Jewelry 

6. Crocs Unisex-Adult Classic Clogs

7. Champion Men’s Pullover Hoodie, Powerblend Fleece Midweight Hooded Sweatshirt For Men, Best Hoodies for Men, Script

8. Amazon Essentials Men’s Flannel Pajama Pant (Available in Big & Tall)

9. Legendary Whitetails Men’s Buck Camp Flannel Shirt

10. Hanes Men’s Sweatshirt, EcoSmart Fleece Hoodie, Cotton-Blend Fleece Hooded Sweatshirt, Plush Fleece Pullover Hoodie

Health & Household

  1. Washing Machine Cleaner Descaler 24 Pack – Deep Cleaning Tablets For HE Front Loader & Top Load Washer, Septic Safe Eco-Friendly Deodorizer, Clean Inside Drum And Laundry Tub Seal – 12 Month Supply
  1. Amazon Basics 48 Pack AA High-Performance Alkaline Batteries, 10-Year Shelf Life, Easy to Open Value Pack
  1. iHealth No-Touch Forehead Thermometer, Digital Infrared Thermometer for Adults and Kids, Touchless Baby Thermometer, 3 Ultra-Sensitive Sensors, Large LED Digits, Quiet Vibration Feedback, Non Contact
  1. Vital Proteins Collagen Peptides Powder with Hyaluronic Acid and Vitamin C, Unflavored, 20 oz
  1. Philips Sonicare 4100 Power Toothbrush, Rechargeable Electric Toothbrush with Pressure Sensor, Black HX3681/24


16. The Simply Happy Cookbook: 100-Plus Recipes to Take the Stress Out of Cooking (The Happy Cookbook Series)

17. The Light We Carry: Overcoming in Uncertain Times

18. It Starts with Us: A Novel (It Ends with Us)

19. Interesting Facts For Curious Minds: 1572 Random But Mind-Blowing Facts About History, Science, Pop Culture And Everything In Between

20. How To Draw 101 Cute Stuff For Kids: Simple and Easy Step-by-Step Guide Book to Draw Everything like Animals, Gift, Avocado and more with Cute Style

Pet Supplies 

21. Blink Mini – Compact indoor plug-in smart security camera, 1080p HD video, night vision, motion detection, two-way audio, easy set up, Works with Alexa – 2 cameras (White)

22. ChomChom Pet Hair Remover – Reusable Cat and Dog Hair Remover for Furniture, Couch, Carpet, Car Seats or Bedding – Portable, Multi-Surface Lint Roller and Fur Removal Tool 

23. Amazon Basics Dog and Puppy Pads, Leak-proof 5-Layer Pee Pads with Quick-dry Surface for Potty Training 

24. Earth Rated Dog Poop Bags, Guaranteed Leak Proof and Extra Thick Waste Bag Refill Rolls For Dogs, 270 Count

25. Fancy Feast Purina Wet Cat Food Variety Packs

Sports & Outdoors 

26. BALEAF Women’s Fleece Lined Winter Leggings High Waisted Thermal Warm Yoga Pants with Pockets

27. Fitbit Charge 5 Advanced Fitness & Health Tracker with Built-in GPS, Stress Management Tools, Sleep Tracking, 24/7 Heart Rate and More, Black/Graphite, One Size (S&L Bands Included)

28. LifeStraw Personal Water Filter for Hiking, Camping, Travel, and Emergency Preparedness

29. Amazon Basics Neoprene Workout Dumbbell

30. Etsfmoa Unisex Beanie Hat with The Light Gifts for Men Dad Father USB Rechargeable Caps

Arts & Crafts

31. Aechy Colored Curve Pens for Note Taking, Dual Tip Markers with 5 Different Curve Shapes & 8 Colors Fine Lines, Cool Pens for Teenage Kids Writing Journaling Drawing Scrapbook Art Office(Rainbow)

32. Klmars Charm Bracelet Making Kit,Jewelry Making Supplies Beads,Unicorn/Mermaid Crafts Gifts Set for Girls Teens Age 8-12

33. Apple Barrel Acrylic Paint in Assorted Colors (2 oz), 20501, Bright Red

34. Artlicious Canvases for Painting – Pack of 12, 8 x 10 Inch Blank White Canvas Boards – 100% Cotton Art Panels for Oil, Acrylic & Watercolor Paint

35. Gionlion 6000 Pcs Clay Beads for Bracelet Making, 24 Colors Flat Round Polymer Clay Beads 6mm Spacer Heishi Beads with Pendant Charms Kit and Elastic Strings for Jewelry Making Kit Bracelets NecklaceProduct Name

Electronics & Accessories  

36. Apple AirPods (2nd Generation) Wireless Earbuds with Lightning Charging Case Included. Over 24 Hours of Battery Life, Effortless Setup. Bluetooth Headphones for iPhone

37. Fire TV Stick 4K, brilliant 4K streaming quality, TV and smart home controls, free and live TV

38. Echo Dot (3rd Gen, 2018 release) – Smart speaker with Alexa – Charcoal

39. Ring Video Doorbell – 1080p HD video, improved motion detection, easy installation – Satin Nickel

40. Apple AirTag

Toys & Games 

41. SHASHIBO Shape Shifting Box – Award-Winning, Patented Fidget Cube w/ 36 Rare Earth Magnets – Extraordinary 3D Magic Cube – Shashibo Cube Magnet Fidget Toy Transforms Into Over 70 Shapes (Spaced Out)

42. Elf on the Shelf: A Christmas Tradition Blue-Eyed Boy Light Tone Scout Elf – Elf and book included

43. Mr. Sketch Chiseled Tip Marker, 2054594, 22 Assorted Scented Markers

44. Bravokids Toys for 3-6 Years Old Girls Boys, LCD Writing Tablet 10 Inch Doodle Board, Electronic Drawing Tablet Drawing Pads, Educational Birthday Gift for 3 4 5 6 7 8 Years Old Kids Toddler (Pink)

45. LeapFrog Learning Friends 100 Words Book (Frustration Free Packaging), Green

Handmade Products 

46. Customizable Grandparent’s Day Gift for Grandparents | Nana and Papa’s House | Grandpa Grandma Doormat | Nanny | Nana | Granny Door Mat – Premium Quality, Thick Coir & Made in the USA

47. Christmas Decor | Decorative Kitchen and Bath Hand Towels | It’s Beginning To Cost A Lot | XMAS Winter Novelty | White Towel Home Holiday Decorations | Gift Present (Sees You When You’re Pooping)

48. Cats Dogs ID Tags Personalized Lovely Symbols Pets Collar Name Accessories Simple Custom Engraved Products for Extra Small Four Legged Child Necklace Chain Anti-Lost Shiny Stainless Steel Charm

49. Wooden Beard Comb for Men Folding Pocket Comb for Moustache Beard & Hair Walnut Combs with the Engraving (Fear The Beard)

50. Sweet Water Decor Warm and Cozy Candle | Pine, Orange, Cinnamon, and Fir Winter Scented Soy Candles for Home | 9oz Clear Jar, 40 Hour Burn Time, Made in the USA

How to Improve Your Amazon Sales

Whether you are selling brand-name electronics or products under a private label, improving your Amazon sales metrics is directly related to increased traffic on your listings. 

Improving sales means finding the right product and niche to pursue as a seller, learning Amazon SEO strategies to optimize your listings, growing your off-Amazon promotional activities, providing excellent customer service to ensure positive customer reviews, and using the best Amazon seller apps

  1. Choose the Right Product & Niche

All sellers should have a defined niche to build trust with their customers. Those who find a niche that works for them and products that sell well and are highly desirable by consumers will be able to build a successful business more quickly. 

  1. Optimize Your Amazon Listing

Relying on solid SEO strategies like researching and implementing the best keywords in your listing will help sellers reach the right shoppers. Sellers should tailor every listing to match what consumers are searching for, including all variations of the popular search terms for a specific product type. 

A keyword-rich listing is critical for optimizing your listing, but the title and bullet point descriptions should also follow the same keyword strategy. Developing a strong SEO strategy throughout the entire listing is the best way to ensure that potential customers see your products.  

Sellesta’s database of over 100 million keywords will help you create a fully optimized listing to drive organic traffic. With Sellesta you can:

  • Enrich your product listing with the most relevant keywords to generate more sales
  • Edit your listing titles to optimize organic ranking
  • Automatically generate bullet points and other text with AI content generation
  • Upload your listings to Amazon directly from the Sellesta platform
  • Score your listing to understand areas that need improvement
  • Learn what customers think about your product with review analysis 
  • Analyze your competition

Optimization isn’t just about keyword research. For a truly great listing, you must include a variety of high-quality images to give consumers a good idea of what they’ll receive. And, of course, you should do everything you can to encourage positive reviews. 

  1. Off-Amazon Promotions 

Many Amazon sellers rely solely on searches on the Amazon platform. But an integrated strategy that includes off-Amazon marketing is critical to driving more traffic to listings and ensuring a higher sale metric for your product line. 

One way to take advertising into your own hands is to create profiles for your shop on all major social media websites. This method allows you to freely share content about your products. 

Other Amazon marketing efforts can include: 

  • Hosting a website or blog and driving traffic to your Amazon products 
  • Guest posting for a website or blog and linking back to your products 
  • Running Google Ads 
  • Working with influencers 
  1. Great Reviews & Customer Service

Those little stars indicating a consumer’s satisfaction with a product or your Amazon store are the most essential elements of any listing. Even though the customer is the one that determines the star rating you earn, every aspect of your customer service – as well as the quality of the product listing and the products themselves – all play a part in how you’re rated. 

Developing listings that accurately reflect your products and match customer searches will help you keep the maximum number of stars on your listings. And sellers prioritizing their customer’s experience will inevitably earn high marks for good customer service. 

Become a Best Seller on Amazon with

Amazon sellers seeking consistent organic traffic on their listings must partner with Sellesta. The AI-powered platform will score your listing, provide optimization suggestions, and help you generate content with one click – driving your organic traffic and increasing Amazon sales.  
Contact Sellesta to get started on your journey to boost your best-selling items on Amazon and reach the best customers for your business.

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