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What Sells Best on Amazon? Ideas on What to Sell This Year

what to sell in Amazon

If you’re looking to make a profit on Amazon, selling the right products is key. Best-selling products on Amazon have high demand, lower seller competition, a great price, and rank high on Amazon’s search engine results page. 

The right product can be the difference between traffic and sales – and not. It’s critical to conduct product research and keyword research and optimize your product listings

If you’d like to learn what to sell on Amazon –  as well as what the current and historical Amazon best-sellers are – keep reading. 

How to Determine What to Sell on Amazon

Unfortunately, it is not just a matter of picking a product you love or already have on hand. You need to pick the optimal products to see a profit. 

Luckily, there is proven data that can give you insight into what customers are looking to purchase. 

1. Conduct research

In addition to tracking Amazon best selling products, sellers should perform keyword research and competitive analysis. 

Keywords epitomize your customer’s innate desires for your product listings. You must conduct the proper research to predict what they’ll enter in the search bars so you can include these words in your listing. If you don’t, it’s very challenging (if not impossible) for a customer to find your products.  

Here’s an example. You sell supplements to help people sleep. So, you title your listing “sleep supplements.” But you must know that lavender, valerian, chamomile, melatonin, potassium, and calcium all have proven sleep-inducing abilities. Your customer does research, too — so they might be searching for “melatonin” or “chamomile supplements” instead. 

Including all relevant and accurate keywords within your product description means customers will not only be able to find your listing but also understand exactly what it is you’re selling. 

Competitive analysis identifies who your competitors would be, what they’re doing well, what they can improve on, and more. This data helps you show how you can compete and what goals to work toward. 

It’s also important to follow current societal and cultural trends. While throughout 2020, selling masks and hand sanitizer were great opportunities, they aren’t as popular today. 

2. Find your niche

Becoming great at selling one product or product type can be much more efficient – and lead to more success – than focusing on many. 

Narrowing down your particular area of interest saves time, effort, and costs on researching, optimizing product listings, marketing, and more. 

3. Be realistic

You need to be realistic about what you can sell. This means choosing something that you can afford to invest in or have the ability to make at scale.

It’s tempting to look at the best sellers and want to jump in by choosing one of those options. But if you don’t have the production capability, inventory, or expertise, it will be challenging to see success. 

You need to sell products you have access to or can easily get access to, have some experience in, and have customer demand. While it’s ideal to send a product you care about, if you’re prioritizing revenue, you want to choose something that’s easy to sell, has high demand, and has a good profit margin. 

4. Use product research tools 

Product research tools are typically AI-powered software solutions that gather as much data on a potential product as possible. These tools will look at several different metrics to provide a well-rounded report for you.

Some features of product research tools include:

  • Keyword research
  • Product tracker
  • Ranking tracker
  • Index checker
  • PPC analyzer

5. Consider Amazon FBA 

Fulfillment by Amazon or FBA is when you ship your products to an Amazon fulfillment center instead of directly to the customer. When a customer buys your product, Amazon handles shipping to the customer from their warehouse with 2-day Prime shipping. 

While there’s a fee to use FBA, you can save money in shipping costs, reduce management time, and have greater scalability. Amazon also handles any customer service inquiries and returns or exchanges.

Best Selling Products on Amazon Today

Amazon keeps a Best Seller Rank (BSR) for every product. You can find the current Amazon best-seller list according to this metric on the website. The best-seller list is updated hourly to reflect what people are currently buying. 

Here are some of the best seller products on Amazon today: 

Kitchen & Dining

Toys & Games

Clothing, Shoes & Jewelry


Best Products to Sell on Amazon FBA

FBA can be a great way to increase your sales and improve your product ranking. In fact,the majority of the best sellers use Fulfillment by Amazon.

Here are some of the current best-selling products that are using FBA:

Historically, there have been certain products that sell better than others for businesses using FBA. Here are some of the all-time best sellers for FBA products on Amazon:

  • Electronics
  • Fitness apparel
  • Cookware and cutlery
  • Bedroom accessories
  • Bathroom accessories

Best Sellers on Amazon KDP

With Amazon KDP you can easily publish a book in as little as five minutes. This creates an unbelievable opportunity for aspiring authors that may not have the opportunity to take the traditional route of finding a publisher. 

Like any other product, books fluctuate in popularity. Understanding current market trends can help you maximize profitability in the long-run. 

But, historical data is important too. Here are the genres that have consistently done well selling through Amazon KDP:

  • Fantasy fiction
  • Biographies
  • Fiction novels
  • Self-help
  • Autobiographies

How to Become an Amazon Best Seller

1. Choose the right products

It all starts with a good quality product that you can access. From there, you have to do your research. Make sure that there are customers out there looking for that product. Without demand, there is no need to add to the supply.  

You can use product research tools such as a keyword research tool to determine how much of a demand exists. A keyword tracker is also a great tool to ensure your listing stays relevant as time goes on. 

2. Optimize your listings

Amazon listing optimization is a multi-faceted process of using proven tactics to achieve higher rankings for your Amazon products.

Optimization includes: 

  • Adding the right keywords in your description, title, and bullets
  • Beautiful product images (and even videos)
  • Lots of good reviews
  • Add backend search terms

The process of optimizing an Amazon listing can take time. Utilizing a quality software solution is the best way to simplify the process. 

Why spend hours on keyword research or thousands of dollars hiring more staff when optimization platforms like Sellesta. can take care of keyword research, listing optimizations, and competitor research all at once?

You won’t only benefit from time savings, though. You’ll experience laser-sharp accuracy with our top-of-the-line artificial intelligence: no more mismatched keywords or irrelevant data. Our tool studies your market, competitors, and listings to provide the most relevant insights. 

Try our industry-leading features, including:

  1. Listing scoring: Get optimization checklists that provide insights on the main aspects of your listing: product title, product description, review count, and more. 
  2. Keyword search integrated with listing optimization: Maximize organic traffic to your listing by finding the most important keywords to include. 
  3. Listing optimization: Use our AI-driven listing optimization to improve your listing title, bullets, and generic keywords. The AI can generate these elements for you, making optimization quick and easy. 
  4. Competitive analysis: Automatically identify your direct and indirect competitors and track their BSR, prices, ranking, and listing optimization score – all in real-time. 
  5. Review analysis: Our AI analyzes key tags and the emotional tone of key tags to break down what customers really think about your (and your competitors’) products. You can see where customers are having issues with your product and make the necessary changes. And, you gain insights into why customers love or don’t love a competitor’s product, and how to adjust yours accordingly. Make your product listing stand out by addressing these concerns and emphasizing exactly what you know customers look for in this type of product. 

3. Get great reviews

Amazon ranks products based on the number and type of reviews they receive. You’ll need to go above and beyond to build great reviews. 

Even if you’re offering a quality product, a customer may feel misled or just expect something different. That’s why it’s important to be clear and concise in the product description and the photos need to reflect the exact product being offered. 

Make sure to respond to all questions or concerns quickly and courteously. The reviews will reflect the effort that you put into customer service.

4. Conduct competitive analysis

Competitive analysis allows you to gain valuable insights into your competitors’ sales strategies and results. 

This is another area where the AI-driven powerhouse of can help in providing a comprehensive competitive analysis. automatically identifies your direct competitors and tracks the following metrics in real-time:

  • Best sellers rank
  • Listing optimization score
  • Keywords
  • Prices

Plus, Sellesta’s AI analyzes key tags and the emotional tone of key tags to break down what customers really think about your competitors’ products. You can gain insights into why customers love or don’t love a competitor’s product, and how to adjust yours accordingly. 

Make your product listing stand out by addressing these concerns and emphasizing exactly what you know customers look for in this type of product. 

5. Prioritize Amazon SEO

Following Amazon SEO best practices for your product listings will help improve Amazon listing quality and boost rankings, traffic, and sales.

With SEO, you’ll organically improve discoverability to your target audience. Once your listings rank, your traffic will grow exponentially without the expense of paid marketing, and you won’t have to pay for every click on your listing. 

Read our guide to Amazon SEO here

Increase Your Amazon Sales Today

Now that you have the information you need to determine what to sell on Amazon as well as some tips on how to make your products best sellers, it’s time to make it happen. 

Where do you start? By investing in an Amazon seller tool that will help you optimize your listings quickly and efficiently. Sellesta offers a whole host of tools from listing optimization to keyword suggestions and even review analysis. 

You get everything you need to increase your Amazon sales all at a reasonable price on a single easy-to-use platform.

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