Back to list · 8 min read

11+ Best Amazon Seller Apps [2023]

amazon seller

Amazon can be one of the most profitable eCommerce sites for sellers. But, with so much competition, it can be difficult to get consumers’ eyes on your products. 

Luckily, Amazon seller apps and tools automate keyword research, pricing optimization, and more so you can see sales – and revenue – quickly. 

There are lots of different Amazon seller apps out there, so it can be tough to know which ones are worth your time. That’s why we’ve put together a list of the best Amazon seller apps that can help you increase sales, track your metrics, and automate listing optimization.

Amazon Seller App vs Amazon Seller Apps vs Amazon Scanner Apps

An Amazon seller app is any application that makes selling on Amazon easier. These tools streamline the selling process, from finding the right products and keywords to communicating with buyers and providing great customer service.

Amazon scanner apps allow users to scan the barcode of a product to see specific information about that product on Amazon. These scanner apps can show historical data, market performance, competitor information, and the potential profit of the product. The extent of the data provided varies from app to app, and free scanner apps typically provide less detailed information than paid apps.

Finally, the Amazon Seller App is a specific application designed by Amazon. Let’s take a look.

Amazon Seller App

The Amazon Seller App is provided by It allows you to manage online business details remotely by creating listings, tracking sales, fulfilling orders, responding to customers, and more – all from your mobile device. Amazon sellers have access to the app for free, though there are fees per sale. It also offers a paid plan that has more advanced features.

Key Features: 

  • Create product listing
  • Free image editing
  • Manage product inventory and pricing 
  • Fulfill orders
  • Track and analyze sales
  • Customer service and engagement support


  • Individual: $0.99 / item sold
  • Professional: $39.99 / month

Types of Amazon Seller Apps

There are a wide variety of Amazon seller applications and tools in addition to Amazon scanner apps. Features can include: 

  • Keyword research tools
  • Keyword tracking
  • Review analysis 
  • Product research tools
  • Customer service support 
  • Listing scoring
  • Price trackers
  • Listing optimization 
  • FBA applications
  • Product image editing
  • Market and historical data
  • And more.

Best Amazon Seller Apps

1. Sellesta is a tool for Amazon sellers and agencies providing optimization recommendations, AI content creation, keyword suggestions, and more. With the power of artificial intelligence, Sellesta analyzes reviews, customer products, your current listings, and more to provide product listing suggestions that lead to more organic traffic and conversions.

Sellesta offers industry-leading features including:

  1. Listing scoring: Get optimization checklists that provide insights on the main aspects of your listing: product title, product description, review count, etc.
  2. Keyword search integrated with listing optimization: Maximize organic traffic to your listing by finding the most important keywords to include. 
  3. Listing optimization: Use our AI-driven listing optimization to improve your listing title, bullets, and generic keywords. The AI can generate these elements for you, making optimization quick and easy. 
  4. Competitive analysis: Automatically identify your direct and indirect competitors and track their BSR, prices, ranking, and listing optimization score – all in real-time. 
  5. Review analysis: Our AI analyzes key tags and the emotional tone of key tags to break down what customers really think about your (and your competitors’) products. You can see where customers are having issues with your product and make the necessary changes. And, you gain insights into why customers love (or don’t love) a competitor’s product, and how to adjust yours accordingly. Make your product listing stand out by addressing these concerns and emphasizing exactly what you know customers appreciate about this product type (in their own words)! 

Key Features & Benefits: 

  • Improved organic traffic
  • Less reliance on Amazon ads
  • Increased sales 
  • Keyword search
  • Listing optimization
  • Listing scoring
  • Competitive analysis
  • Review analysis
  • AI-generated copy for your listings 


  • Pro: $19/month
  • Enterprise: Custom pricing

2. Unicorn Smashers

Unicorn Smasher is an Amazon product research tool that helps users determine what products to sell. It provides real-time information based on a product’s ranking, pricing, reviews, and ratings. With the opportunity score feature, you can see which products offer the greatest potential opportunity for revenue based on the whole Amazon market. 

Key Features: 

  • Organized dashboard
  • Sales estimates
  • Variation statistics
  • Export tool
  • In-browser analysis
  • Chrome extension


There is a one-time fee for lifetime access to any of the packages:

  • Basic: $49.99
  • Suite: $159.00
  • Professional: $99.00

3. ZonTools

ZonTools is an all-in-one pay-per-click (PPC) Amazon platform for Sponsored Display, Sponsored Brand, and Sponsored Product Ads. ZonTools automatically and continuously optimizes your PPC campaigns so you can save time on the other aspects of your Amazon business.

However, if you don’t use Amazon advertising it won’t be the best fit. 

Key Features: 

  • Sponsored ads
  • Bidding engine
  • Explorer engine
  • Automation insights
  • Powerful reporting
  • Recommended bids


  • Analyzer: $9/month
  • Master: $19/month
  • Dominator: $25/month

4. Octoparse

Octoparse is a web crawling tool that can be used on Amazon or any other site – no coding required. Octoparse extracts data including product details, customer reviews, and profiles and provides built-in Amazon web scraping templates with pre-set extraction data fields. 

Just know that you’ll have to analyze the data yourself in Excel/HTML/CSV format.

Key Features: 

  • Price monitoring
  • Lead generation
  • Marketing and research 
  • Point-and-click interface
  • Cloud extraction


  • Free Plan
  • Standard Plan: $89/month
  • Professional Plan: $249/month
  • Enterprise: Custom pricing

5. Feedback Whiz

Feedback Whiz is an Amazon seller tool that aims to help eCommerce businesses grow on Amazon. It offers a suite of tools for sellers to automate email campaigns, improve seller feedback, get product review, monitor listings, and analyze seller profit and accounting data. Feedback Whiz is supported and used internationally.

Key Features: 

  • Order management
  • Product reviews
  • Custom email campaigns
  • Automated review requests
  • Monitoring and notifications
  • Feedback tools


  • Free
  • Starter: $19.99/month
  • Basic: $39.99/month
  • Professional: $79.99/month
  • Ultimate: $139.99/month

6. Pixlr

PIXLR logo

Pixlr is a photo editing app that can be used for a number of projects including Amazon product listings. Create high-quality photos, videos, or animations to show off your product and improve conversions. Their design templates and video tutorials make it easy! 

Key Features: 

  • AI cutout
  • Design templates
  • Creative tools
  • Instant animation


  • Free
  • Premium: $7.99/month
  • Team: $12.99/month

7. Keepa

Keepa provides detailed price history charts for millions of Amazon products. It informs you about the minimum and maximum prices, as well as the sales rank changes of an Amazon product. There are extensions available for most browsers, so you can use Keepa right on Amazon. 

Key Features: 

  • Price history charts
  • Product details
  • Product pricing

Pricing: Free

8. Profit Bandit

Profit Bandit is SellerEngine’s Amazon scanner tool. You can use your phone to scan barcodes to see offer and pricing data and potential profits. It also lets you know if you’re competing against Amazon products, what competitors are in the Buy Box, and what items can’t be sold on Amazon. The app analyzes over 15 factors – including weight, Amazon fees, your cost of goods, and shipping rates – to estimate your Amazon profit.

Key Features: 

  • Barcode scanner
  • Keyword research
  • Restricted items alert
  • Profit calculation
  • Sales rank report


  • Unlimited scanning: $9.99/month

9. eComEngine

ecom engine logo

eComEngine consists of three main tools – FeedbackFive, MarketScout, and RestockPro – that can be used individually or together. 

FeedbackFive provides monitoring and management of feedback and reviews. MarketScout’s reporting includes ASIN, profit calculations, item title, manufacturer, category, number of sellers, lowest price, unit weight, model number, Amazon product sales rank, and more. RestockPro is an inventory management solution that provides forecasting and restock suggestions.

Key Features: 

  • Feedback and review management
  • FBA intelligence
  • Simplified FBA forecasting
  • Restock suggestions 


  • FeedbackFive: $29.99/month
  • MarketScout: $0.003 per ASIN
  • RestockPro: Starting at $99.99/month

10. AmazeOwl

AmazeOwl helps sellers find which products to sell on Amazon and explains why they have a great potential for sale. It then shares what images to use, how many reviews you need, and pricing options for your product. AmazeOwl is best for those with no prior experience selling on Amazon.

Key Features: 

  • Product research
  • Market analysis
  • Monitor competition


  • Starter: Free
  • Growth: $19.99/month
  • Established: $29.95/month

Are There Free Amazon Seller Apps?

There are Amazon seller apps that are completely free, like

There are also some apps that offer free trials, but the full-featured product requires a subscription. Finding a free option can give you an extra boost when you are just starting out if your budget is tight.

Free is not always the best option, however. Most of the free apps offered limited features that are only going to get you so far. It pays (literally) to have the best Amazon seller app for your eCommerce business. 

Choose the Best Amazon Seller App

Every business has unique needs and requirements to be successful. Using great product images, offering the right prices, and understanding the market is incredibly important. 

But what really moves the needle on Amazon sales is having a listing that’s perfectly optimized for Amazon search. provides a full suite of tools to optimize your Amazon selling business with listing optimization, product description support, and an in-depth analysis of competitors, reviews, and top-performing posts.

There’s no need to conduct a reverse ASIN search or comb through keywords lists. Our platform finds the most important keywords, provides an optimization checklist, and uses AI-driven content generation to make it easy to rank on Amazon. 

Plus, there’s zero risk with our 7-day money-back guarantee.

Like what you read? Share with friend
Copy link