Top Amazon Business and Selling Strategies for Ecommerce Professionals [2023]

In the fast-paced world of ecommerce, staying on top of the latest Amazon business and selling strategies is essential for success. Amazon is one of the most popular ecommerce platforms with fierce competition among its sellers. Fortunately there are a range of proven strategies and tools available to help you master the Amazon game and grow a profitable business. 

Let’s take a look at some of the top Amazon business and selling strategies you can start using today to optimize performance increase your sales on Amazon. 

Best Amazon Business & Selling Strategies 

While Amazon is a great place to start and grow a business, it can take a while to see progress. Consider using these strategies to accelerate your growth.

1. Prioritize Amazon SEO

Amazon itself is a search engine, and you’ll need to implement Amazon search engine optimization (SEO) for your products to be properly indexed and found by online shoppers. 

Amazon SEO involves optimizing your product listings so they include the best keywords and content to help them rank in search results. 

SEO Ranking 

The higher your product ranks in the search results, the more people who will see your listing and potentially make a purchase. So how do you improve your ranking? In Amazon’s search results, products are ranked based on keywords, relevance, reviews, number of sales, and more. 

To optimize your product listings it’s important to include quality keywords, descriptions, photos, and provide a positive customer experience. Sellesta offers tools for keyword research, listing optimization, customer review sentiment analysis and more, all on one platform — making it a comprehensive tool for sellers wanting to implement Amazon SEO. 

SEO Keywords and Backend Search Terms

By utilizing relevant keywords with high search volume and low competition, you can increase your product’s visibility in the search results. This allows you to attract more customers and generate more overall traffic. 

The success of your product listings also relies on your backend optimization, including the use of backend search terms. Backend search terms are a set of keyword phrases consumers use to find a specific product. Unlike keywords, backend search terms are not included in the title and description of the product listings, meaning they’re essentially invisible to shoppers. This is valuable to sellers because they can have their products indexed for relevant keywords without needing to include them in the listing itself.

Product Descriptions and Features

When it comes to description and features, you have five bulletpoints with about 250 characters to really sell your product. Make sure you’re including keywords and all the important details about your product so that consumer are more likely to buy it. 

This includes: 

• Clear images
• Product size and dimension
• Instructions
• Condition
• Material
• Packaging
• Features

When writing your product listings, make sure to avoid the following: 

• Special characters 
• Promos
• Using all-capitalization
• Long titles
• Using digits instead of spelling out numbers

Having any of these can affect your chances of getting correctly indexed by Amazon. If you’re listing isn’t indexed, customers can’t see it. If you’re new to keyword research, you can use a Amazon listing content generator like Sellesta to automatically write listings optimized for valuable keywords.

2. Try Amazon PPC

Amazon pay-per-click (PPC) advertising can be a fast and effective and way to get your products in front of the right buyers. Through the Amazon Advertising console, you can manage your PPC campaigns and target your ads to the right audience. 

The PPC system is set up as an auction where sellers bid for their ads to appear when shoppers search for specific keywords.  They set their budget and timeframe, and if they win the auction, Amazon will display the ad. Sellers only pay when a shopper clicks on their ad, and they only pay one cent more than the second highest bid. 
Amazon PPC campaigns are a smart way to generate more traffic and awareness for your Amazon store, products, and brand, which ultimately leads to increased sales and higher organic rankings. However, PPC can get expensive, so optimizing your listings and prioritizing Amazon SEO can add longevity to your strategy.

3. Try Off-Amazon Marketing Efforts

Off-Amazon marketing efforts include email campaigns, social media advertising, content marketing, and any other marketing strategy that isn’t conducted through the Amazon platform. Leveraging other platforms like Google, Facebook, and TikTok, to promote your Amazon products will bring your business more qualified traffic, reviews, and repeat customers.

4. Conduct Competitive Analysis

Other businesses on Amazon selling comparable products to yours are competing for your audience. Competitive analysis lets you evaluate these brands and identify your own strengths, weaknesses, and opportunities for improvement. 

Competitive analysis involves looking at your competitors’ sales, ranking, pricing, reviews, ad campaigns, and listing content. With this information, you can gain valuable insights on how to make any aspect of your Amazon strategy more competitive. 

5. Choose the Right Products

A major component of being a successful Amazon seller is choosing the right products to sell. You want to offer products with high demand but that don’t have impenetrable competition in the market. Finding the most profitable products to sell will require some product and keyword research.

Analyze what sells best on Amazon and determine which products could potentially be lucrative for your business. Then use a keyword research tool to see if there is adequate search volume for relevant keywowrds associated with the product, this will tell you how often people are searching for it.

Choose A Niche

If you want to be successful in sales, it may be beneficial to focus on one product or product category rather than trying to cover a multitude. This will save you time, money, and energy as you won’t have to spend as much time researching, optimizing product listings, marketing, etc. It’s better to specialize in one area and become great at it than to spread yourself too thin.

Use Product Reseach Tools 

Product research tools are often powered by Artificial Intelligence (AI) and are designed to collect a large amount of data related to a particular product. These tools analyze various metrics to create a comprehensive report for the user so they can have a well-rouned understanding of their performance. 

Some common forms of research tools are: 

• Keyword research tools
• Competive analysis tools
• Product trackers
• PPC analyzers

6. Consider Amazon FBA

If you’re an online seller looking for a way to get your products to customers faster and more efficiently, Amazon FBA (Fulfillment by Amazon) is an option to consider. FBA is a service provided by Amazon that allows you to store inventory in their warehouses and have them picked, packed, and shipped directly to customers. Amazon FBA also handles order returns and customer service inquiries. 
This service makes the shipping and delivery process easier for sellers, allowing them to focus on other areas of their business. You can also use an Amazon FBA calculator to determine if this a good order fulfilllmet method for you.

7. Learn Amazon’s Cost Structure

Understanding the cost structure of your business is an important part of running a successful Amazon store. This cost structure includes all expenses associated with running the business and selling products on Amazon, from fufillment fees to Amazon seller account fees. 

Having a clear understanding of these costs can help you make informed financial decisions in order to maximize your profits.

8. Use Amazon Selling Tools

Amazon seller tools are helpful for any seller looking to maximize their sales and profits. You can take advantage of inventory management, order fulfillment, analytics, and marketing capabilities to ensure you reach the most customers and achieve maximum visibility. 

These tools cater to Amazon’s algorithm, so you can be sure you are getting the best results from your efforts. With Amazon seller tools, you can maximize your success and get the most out of your business.

With Amazon seller tools, you can do the following: 

• Competitive analyses
• Listing optimization
• Keyword research 
• PPC campaigns
• Content creation
• Design your Amazon storefront
• Set up FBA
• Optimize listing price

9. Focus on Reviews

Reviews are a great way to gauge customer satisfaction and get feedback on your products and services. They provide valuable insights into what customers like and don’t like about your business and can help you make better decisions about improving your offerings. 

Customer reviews can provide the following:

• Valuable insights into what customers are looking for.
• Their perception of your products or services.
• Their overall experience.

By focusing on reviews, businesses can better understand what their customers are looking for and how to improve their customer service. Additionally, focusing on reviews can help businesses build trust, increase visibility, and drive more sales. 

Grow Your Amazon Business Today

By utilizing these strategies and tactics, you’ll be able to increase your sales, grow your customer base, and maximize your profits. Take your Amazon business even further by taking advantage of everything Sellesta has to offer. 

With features like automated pricing optimization, product review monitoring, and keyword research, Sellesta can help you maximize your profits and increase your brand visibility.

Grow your Amazon business today with Sellesta.