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26+ Best Amazon Sellers Tools [2023]

Selling products on Amazon can be incredibly profitable. Three hundred million customers shop on Amazon worldwide. It’s a very popular – and therefore competitive – platform to work on. 

Luckily, there are Amazon seller tools available that can help you manage all aspects of an eCommerce business on Amazon. 

From listing optimization to keyword research to pricing management, there’s a tool for every Amazon seller. 

26+ Best Amazon Seller Tools

Here are some of the best Amazon seller tools available today. Use this list as a guide for you to find the software that best fits your needs. is a tool for Amazon sellers and agencies looking for keyword and listing optimization and Amazon SEO support. The platform uses machine learning technologies to maximize ranking and sales conversion of product listings. It also provides additional e-commerce seller tools for optimizing Google ads and improving website conversions. offers these following features for Amazon sales optimization:

  1. Listing scoring: Get optimization checklists that provide insights on the main aspects of your listing: product title, product description, images, review count, etc.
  2. Keyword search integrated with listing optimization: Maximize organic traffic to your listing by finding the most important keywords to include. 
  3. Listing optimization: Use our AI-driven listing optimization to improve your listing title, bullets, and generic keywords. The AI can generate these elements for you, making optimization quick and easy. 
  4. Competitive analysis: Automatically identify your direct and indirect competitors and track their BSR, prices, ranking, and listing optimization score–all in real time. 
  5. Review analysis: Our AI analyzes key tags and the emotional tone of key tags to break down what customers really think about your (and your competitors’) products. You can see where customers are having issues with your product and make the necessary changes. And, you gain insights on why customers love (or don’t love) a competitor’s product, and how to adjust yours accordingly.
sellesta platform

Key Features & Benefits: 

  • Improved organic traffic
  • Less reliance on Amazon ads
  • Increased sales 
  • AI-generated copy for your listings 
  • Keyword search
  • Listing optimization
  • Listing scoring
  • Competitive analysis
  • Review analysis


  • Free
  • Basic: $5/month
  • Pro: $39/month

Ready to improve your Amazon profits?

Helium 10

helium 10 logo

Helium10 is an all-in-one software solution for eCommerce businesses on Amazon with various tools all accessible from a single platform. Helium10 works to help companies manage and grow their online business. They also have a mobile app for access to your account on the go.

Key Features & Benefits: 

  • Product research
  • Keyword research
  • Listing optimization
  • Analytics
  • Marketing tools 


  • Starter: $29/month
  • Platinum: $84/month
  • Diamond: $209/month
  • Elite: $399/month

Jungle Scout

jungle scout logo

Jungle Scout provides a suite of data and tools to help users set up or scale an ecommerce business. The platform uses data analytics to provide product research, market intelligence, and new opportunities. Jungle Scout focuses on helping prospective sellers start their business on Amazon, but can also support current sellers. 

Key Features & Benefits: 

  • Keyword research 
  • Listing builder
  • Rank tracker
  • Inventory manager
  • Opportunity finder 


  • Basic: $29/month
  • Suite: $49/month
  • Professional: $84/month

AMZ Scout

AMZ Scout offers all of the basic tools required to sell products on Amazon on one platform. In addition to their main set of tools, they also offer free tools like their Amazon FBA fees calculator. AMZ Scout offers various educational materials for Amazon selling, including MasterClasses and a “University.”

Features & Benefits: 

  • Keyword research
  • Reverse ASIN lookup
  • Keyword tracker
  • Product database
  • Sales estimator


  • PRO Extension: $45.99/month
  • Amazon Seller’s Bundle: $49.99/month


sellerapp logo

SellerApp is an AI-powered e-Commerce Intelligence platform that helps sellers maximize their potential on Amazon. Headquartered in Singapore, SellerApp works with businesses worldwide. They offer a free plan with limited keyword research, tracking, and reporting functionality, as well as more functional paid plans.   

Features & Benefits: 

  • Listing optimization
  • Amazon PPC tool
  • Keyword explorer
  • Profit checker
  • Product research


  • Freemium: $0
  • Pro Lite: $49/month
  • Professional: $99/month



Teikametrics offers an ad management service for ecommerce sellers. The platform supports Amazon sellers, but also Walmart, Target, and other ecommerce sites. Their Flywheel 2.0 software connects and analyzes data across your marketplace business to optimize ad performance. 

Features & Benefits: 

  • Campaign optimizer
  • Automated bidding
  • Keyword research and harvesting
  • AI analyzing


  • Basic: Free
  • AI-Powered: Free if making less than $10k/month, or 3% of monthly ad spend if making more than $10k/month.


Feedvisor is an advertising optimization platform using AI technology and big data to optimize your ads, pricing, and brand. Feedvisor works to maximize campaign performance for discoverability and conversions across Amazon Sponsored Products, Sponsored Brands, and Product Targeting. 

Features & Benefits: 

  • AI-powered repricing
  • Advertising optimization
  • Amazon brand management

Pricing: Feedvisor offers customized pricing with a 30-day free trial.


sellics logo

Sellics is a platform for optimizing Amazon advertising and ecommerce growth. Their Benchmarker product is a PPC evaluation tool that reviews ​​monthly advertising results for key performance indicators, such as ACoS, CPC, CTR, and CVR.

Their ad optimization platform software lets you choose your own goals, and then they automate the rest. 

Features & Benefits: 


  • Starter: $250/month
  • Growth: $550/month
  • Pro: $550/month plus % of ad spend
  • Enterprise: Custom pricing

pixelfy logo is a URL shortener that creates and tracks links for your affiliate, marketing, and blogging needs. While this isn’t a platform exclusively for Amazon, Pixelfy offers Amazon-focused functionality with keyword-embedded “Super URLs.”

These help with improved product ranking and tracking traffic.

Features & Benefits: 

  • Links creation
  • Redirects
  • Geo targeting
  • URL rotator
  • Live support


  • Professional: $19.99/month
  • Business: $49.99/month
  • Enterprise: $99.99/month


repricer logo

Repricer helps Amazon and eBay sellers win their prospective “Buy Box.” When creating the Buy Box, Amazon’s algorithm takes into consideration multiple factors, including price, fulfillment, feedback and inventory depth. automatically adjusts prices based on these factors and hundreds more, so users can react quickly to market changes and competitor pricing.  

Features & Benefits: 

  • Amazon Buy Box predictor
  • Sync pricing across other sites
  • Competitive insights
  • Automated price changes


  • Express: $85/month
  • Plus: $259/month
  • Ultimate: $409/month
  • Extreme: $1249/month

AMZ Finder

amz finder logo

AMZ Finder is a feedback and review software solution for Amazon sellers. AMZ Finder helps your store’s credibility and customer rating by managing reviews and orders. You can also automatically send feedback and review request emails to customers.

Features & Benefits: 

  • Customizable email templates 
  • Invoice generator 
  • Automatic buyer-seller messages 
  • Easy feedback-request system 


AMZ Finder offers two pricing plans. One is for email customers: 

  • Basic: $19/month
  • Pro: $39/month
  • Enterprise: Starting at $59/month

The other is for review management: 

  • Starter: $29.99
  • Basic: $34.99
  • Pro: $39.99
  • Enterprise: $54.99

Viral Launch

viral launch logo

Viral Launch offers a suite of Amazon seller tools, including product research, competitor tracking, keyword research and tracking, and advertising & PPC support. They focus on data automation, seamless integrations, and comprehensive education to help customers see success. 

Features & Benefits: 

  • Product discovery
  • Market intelligence
  • Keyword research
  • Competitor intelligence
  • Listing builder


  • Essentials: $69/month
  • Pro: $99/month
  • Pro Plus Ads: $199/month


zonguru logo

Zonguru is a private-label Amazon seller toolkit that uses data insights and automation to help you grow your business. Zonguru has tools to help with various steps of the selling process from picking the right product to sell to following up with customers after a purchase is made.

Features & Benefits: 

  • Niche finder
  • Keyword tracker
  • Product research 
  • Customer communication support
  • Review automator


  • Researcher: $39/month
  • Seller: $49/month
  • Enterprise: Custom pricing


ecom engine logo

eComEngine consists of three main tools – FeedbackFive, MarketScout, and RestockPro – that can be used individually or together.

FeedbackFive provides monitoring and management of feedback and reviews. MarketScout’s reporting includes ASIN, profit calculations, item title, manufacturer, category, number of sellers, lowest price, unit weight, model number, Amazon product sales rank, and more. RestockPro is an inventory management solution that provides forecasting and restock suggestions. 

Features & Benefits: 

  • Feedback and review management
  • FBA intelligence
  • Simplified FBA forecasting
  • Restock suggestions 


  • FeedbackFive: $29.99/month
  • MarketScout: $0.003 per ASIN
  • RestockPro: Starting at $99.99/month

Feedback Whiz

feedback whiz logo

Feedback Whiz is a seller management software that helps with order management, accounting, feedback management, data analytics, and email automation. It’s also now a part of Threecolts, a cloud business suite that offers a variety of services and products for Amazon businesses.

Features & Benefits: 

  • Order management
  • Feedback management
  • Product review tools
  • Email automation


  • Free Plan
  • Starter: $19.99/month
  • Basic: $39.99/month
  • Professional: $79.99/month
  • Ultimate: $139.99/month

SellerTools by Carbon6

seller tools logo

SellerTools offers a full suite of tools that leverage Amazon data to help your business succeed. With product management, competition research, automation, and alert-setting, users can optimize their Amazon business with Amazon data. 

Features & Benefits: 

  • Product manager
  • Competition research
  • Amazon PPC support 
  • Automated launch options
  • Chrome extension with seller optimization capabilities 


  • Free
  • Chrome Only: $37/month
  • Lite: $67/month
  • Starter: $117/month
  • Growth: $357/month


hello profit logo

HelloProfit is an Amazon seller software solution using analytics to help users improve sales. HelloProfit combines all of your merchant accounts into one single dashboard for you to manage. You can watch sales stats, ranking, and profit in real-time on visual, easy-to-read dashboards. 

Features & Benefits: 

  • Merchant dashboard
  • Product dashboard
  • Payout reporting
  • Instant notifications
  • Customer order history 

Pricing: There’s one pricing plan for $97/month, with a 21-day free trial.


cash cow pro logo

CashCowPro is a seller tool offering tracking and analysis of conversion rates, real-time sales data, profit reports, promotions and refunds, keyword ranking, and more. CashCowPro also allows for inventory monitoring, automated reporting, and AB testing. 

Features & Benefits: 

  • Keyword tracking
  • Inventory monitoring
  • Real-time sales data tracking
  • Automated feedback collection


  • Monthly: $49.97/month
  • Annual: $497/year


unicorn smasher pro logo

UnicornSmasherPro provides real-time information based on a product’s ranking, pricing, reviews, and ratings. With the opportunity score feature you can see products that offer the greatest potential opportunity for revenue based on the whole Amazon market. 

Features & Benefits: 

  • In-browser analysis
  • Sales and revenue estimates
  • Complete dashboard
  • AMZ Tracker integration 


  • Basic: $49.99/month
  • Professional: $99/month
  • Suite: $159/month


keepa logo

Keepa provides detailed price history charts of over 3000 million Amazon products. It informs you about the minimum and maximum prices, as well as the sales rank changes of an Amazon product.

There are extensions available for most browsers, so you can use Keepa right on Amazon. 

Features & Benefits: 

  • Price history charts
  • Product details
  • Product pricing

Pricing: Free

AMZ.One logo

AMZ.One is a suite of Amazon seller tools to help optimize sales. From product research to keyword monitoring, AMZ.One has several tools to help a range of eCommerce businesses – from entrepreneurs to established sellers. 

Features & Benefits: 

  • Keyword rank tracking
  • Amazon product finder
  • Competitor sales tracker
  • On page analyzer


  • Basic: $15/month
  • Standard: $30/month
  • Advanced: $67/month
  • Professional: $135/month


ama suite logo

AmaSuite5 helps customers launch and sell products on Amazon. It is a one-time purchase for access to all of the AmaSuite5 products and you get a free training guide for selling on Amazon with your purchase. There is also a private facebook community for AmaSuite5 customers.

Features & Benefits: 

  • Keyword generator
  • Product analyzer
  • Search analyzer
  • Review analyzer

Pricing: AmaSuite Version 5 is $197, though they do have sales


amaze owl logo

AmazeOwl helps sellers find which products to sell on Amazon and explains why they have a great potential for sale. It then shares what images to use, how many reviews you need, and pricing options for your product.

AmazeOwl is best for those with no prior experience selling on Amazon.

Features & Benefits: 

  • Product research
  • Market analysis
  • Monitor competition


  • Starter: Free
  • Growth: $19.99/month
  • Established: $29.95/month

FBA Wizard

fba wizard owl

FBAWizard focuses on finding products to resell on Amazon for a profit. You can search any of 1000 stores and opportunities and FBAWizard will send you an email with the results.

You can also look from Amazon products back to the hundreds of source sites for profitable items. 

Features & Benefits: 

  • Store scanner
  • Wholesale search
  • Filter data
  • Reverse lookup
  • Training & Support


  • FBA Wizard: £67/month


keyworx logo

KeyworX is a keyword tracker for eCommerce businesses on Amazon. They provide a list of keywords for your products and then monitor them so that you can see the data for the performance of each keyword.

Features & Benefits: 

  • Keyword research
  • Listing optimization
  • Sales insights
  • Organic and sponsored keyword tracking 


  • Tester: $27/month
  • Basic: $47/month
  • Standard: $97/month


ecom balance logo

EcomBalance specializes in bookkeeping for eCommerce businesses on Amazon, Shopify, Ebay, Etsy, and Walmart. They provide monthly statements with all of your sales numbers and complete financial analysis so you can get up to date. 

Features & Benefits: 

  • Bookkeeping for agencies, SaaS companies, and coaches 
  • Monthly financial reports
  • “Catch Up” Bookkeeping service


  • 6 Figures: $249/month
  • 7 Figures: $399/month
  • 8 Figures: $799/month

Best Free Amazon Seller Tools

For sellers that only need a limited number of features or are not selling at large scale, there are some free options to explore.

In addition to Keepa, which is completely free, these platforms offer a free (but limited) pricing plan. 

  • AmazeOwl
  • TeikaMetrics
  • SellerApp also offers a free trial. Sign up today to start optimizing your Amazon eCommerce business.

Amazon Seller Tools with Chrome Extension

Chrome extensions are a great way to gain insights and make quick decisions while you work.  With Amazon Chrome extensions, sellers can open the software right into Amazon on your browser. 

While not every solution  offers an extension option, here are a few that do:

  • SellerTools
  • Helium10
  • JungleScout
  • Zonguru

Choose the Best Amazon Seller Tool

Whether you are just starting your Amazon selling career or you have an established business, these tools can help you exponentially. There are lots of different tool types, so determining your pain points in selling can help you narrow down which platform to try. 

Are you…

  • Tired of reverse ASIN searching? 
  • Over keyword lists? 
  • Looking to save time…while seeing more profits? 

Then you’ll want to try Sellesta. provides a full suite of tools to optimize your Amazon selling business with listing optimization, AI-generated product descriptions, and in-depth analysis of competitors, reviews, and top-performing posts.

Ready to take your eCommerce business to the next level?

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