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Best Amazon Keyword Trackers [2023]

amazon keyword tracker

As an Amazon seller, you’re well aware of the fierce competition in the marketplace, with over 246 billion dollars projected in sales for 2023 alone. To stay ahead of the game and ensure your products stand out, it’s crucial to understand and harness the power of keywords effectively.

In this comprehensive guide, we delve into the world of the best Amazon keyword trackers, exploring their features, pricing, and how they can help you optimize your Amazon listings to improve visibility and conversion, ultimately growing your business. Our goal is to equip you with the knowledge and tools you need to succeed in the ever-evolving Amazon marketplace.

What is an Amazon Keyword Tracker?

An Amazon keyword tracker is a specialized keyword tool that empowers Amazon sellers to monitor and analyze the performance of their chosen keywords. These cutting-edge tools provide invaluable insights into aspects such as keyword visibility, search volume, and relevance–all of which contribute to enhancing the ranking and conversion of product listings.

By harnessing the capabilities of Amazon keyword trackers, sellers can fine-tune their product listings to achieve superior performance in both organic and sponsored search results. Higher rankings inevitably come with higher revenue.

Best Amazon Keyword Trackers

Here are some of the best Amazon keyword trackers to help you track your Amazon product rankings.

AMZ Data Studio

AMZ Data Studio logo

AMZ Data Studio is an Amazon keyword tool that delivers all-encompassing and precise keyword data including competing products, page rank, and position change. Its algorithm enables sellers to pinpoint the most relevant and competitive keywords. 

By leveraging the capabilities of AMZ Data Studio, sellers can use top-tier keyword data to optimize their Amazon listings and boost overall visibility.


  • Reverse ASIN lookup
  • Keyword rank tracking
  • Search term report analysis
  • Competitor keyword research
  • Listing quality score
  • PPC optimization
  • Long-tail keyword discovery
  • Organic and sponsored keyword data
  • Search volume estimation
  • Historical keyword trends

Pricing: The monthly cost for the Pro Usage Chrome Extension is $28, while the lifetime plan costs $197.

Jungle Scout

JungleScout logo

Jungle Scout offers a suite of Amazon seller tools, including an Amazon Keyword Tracker. This software equips users with the ability to uncover high-performing keywords, keep a close watch on rivals’ campaigns, and consistently monitor their own listings’ performance.

Jungle Scout is trusted by numerous Amazon sellers who seek an all-encompassing solution that tackles the challenges of keyword tracking and competitor analysis.


  • Product research
  • Opportunity finder
  • Supplier database
  • Rank tracker
  • Listing builder
  • Sales analytics
  • Promotional campaigns
  • Keyword scout
  • Inventory manager

Pricing: Plans start at $49/month for Basic, $69 for Suite, and $129 for Professional. 

AMZ Scout

AMZ Scout logo

AMZ Scout is an array of tools specifically tailored for Amazon sellers, including an Amazon Keyword Tracker among its many offerings. The tool provides insights into keyword performance, enabling sellers to fine-tune their listings for optimal visibility and sales conversions. 

This all-encompassing solution offers a toolset to elevate the selling experience and drive success in a competitive marketplace.


  • Keyword tracking
  • Competitor analysis
  • Sales estimation
  • Product database
  • Keyword research
  • Listing optimization
  • PPC advertising insights
  • Niche exploration
  • Inventory management
  • Profit calculator

Pricing: Plans start at $49.99/month.


Keyworx logo

Keyworx is a specialized Amazon keyword tracker dedicated to assisting sellers in enhancing the visibility and performance of their product listings. With an intuitive interface, Keyworx delivers insights into keyword performance and competitive tactics, enabling sellers to refine their strategies and stay ahead in the marketplace.


  • Real-time keyword tracking
  • Competitor monitoring
  • Keyword ranking history
  • Listing change alerts
  • BSR tracking
  • Organic and sponsored keyword insights
  • Customizable tracking frequency
  • Comprehensive reporting
  • Mobile app access
  • API integration

Pricing: Plans start at $19/month.

How Can Amazon Keyword Trackers Help Optimize Amazon Listings?

While rank tracking is a vital component in monitoring your Amazon listing’s performance, at the end of the day it’s just tracking– it’s not helping you make the changes you need in order to actually impact your rankings. To achieve optimal results, it’s crucial to utilize a listing optimization tool in conjunction with any of these rank trackers. 

Sellesta serves as an all-encompassing solution that offers both rank tracking and listing optimization capabilities, making it the ideal choice for Amazon sellers seeking to maximize their success.

Because rank tracking alone is not sufficient for maintaining and improving your listings, a comprehensive approach that combines rank tracking with listing optimization tools is necessary to ensure the best possible results. Sellesta excels in providing these integrated solutions, offering a range of features tailored to the needs of Amazon sellers:

  • Keyword research and optimization
  • Competitor analysis
  • Listing audit and recommendations
  • Product title and description optimization
  • Backend keyword optimization
  • Bullet point optimization
  • PPC campaign management
  • Sales and conversion tracking

By harnessing the power of Sellesta’s comprehensive suite of tools, Amazon sellers can ensure that their listings are optimized for maximum visibility, rankings, and sales, even when faced with fluctuating market conditions and increased competition.

Other Types of Amazon Keyword Tools

Besides keyword trackers, there are other types of Amazon keyword tools that can help sellers optimize their product listings and improve visibility. Let’s explore these tools and their functions.

Keyword Research

Keyword research tools equip merchants with the ability to identify the most pertinent and high-achieving keywords for their offerings. Utilizing these tools enables sellers to refine their listings, amplifying exposure and driving revenue growth.

Keyword analysis tools offer insights into search volume and competition, which indicate how frequently a term is searched for and how competitive the landscape is for that keyword. This information allows sellers to make informed decisions about which keywords to prioritize in their optimization efforts.

Cost-per-click (CPC) is another valuable metric provided by keyword analysis tools. CPC reflects the average amount advertisers are willing to pay for a single click on an ad featuring a particular keyword. This information is especially useful for businesses running paid advertising campaigns, as it helps identify cost-effective opportunities to generate traffic and potential sales.

Lastly, keyword difficulty is a measure of how challenging it is to rank organically for a specific term, considering the strength and authority of competing merchants. This metric helps sellers strategize their content and SEO efforts to target keywords that offer the best chance of ranking higher in search results, ultimately increasing visibility and driving more traffic to their listings.

Best tools to use:

  • Sellesta
  • AMZ Scout
  • AMZ Data Studio
  • Jungle Scout
  • Helium 10
  • MerchantWords
  • Sonar

Keyword Generators

Keyword generators are valuable tools for Amazon sellers who want to optimize their product listings and improve their visibility in search results. These tools help users identify relevant and popular keywords related to their products, which can be used to enhance product titles, descriptions, and backend search terms to reach their target customers more effectively.

By using keyword generators, sellers can discover the most searched-for terms on Amazon, allowing them to tailor their listings to match customer search queries better. This ensures that their products appear higher in the search results, leading to increased visibility, more clicks, and ultimately, higher sales.

In addition to generating relevant keywords, these tools typically provide essential information on each keyword, such as search volume, competition, and traffic to page 1 results. This data enables Amazon sellers to make informed decisions about which keywords to target and prioritize, allowing them to focus on high-potential opportunities and boost their product rankings on the platform.

Best tools to use:

  • Sellesta
  • Keyworx
  • AMZ WordSpy
  • Scientific Seller

Keyword Optimization

Keyword optimization tools play a crucial role in elevating the performance and visibility of product listings. These tools meticulously analyze existing keywords in a listing and recommend improvements to ensure the most relevant and high-converting keywords are targeted. Let’s discuss the importance of keyword relevance, high-converting keywords, and the factors that contribute to better keyword suggestions.

Improved Keyword Suggestions:

Keyword optimization tools excel at suggesting superior keywords and terms based on a variety of factors. They consider search volume, competition, and relevance to recommend keywords that have a higher likelihood of driving traffic and conversions. By replacing less effective keywords with these suggestions, sellers can enhance their listings’ performance and maximize their visibility in search results.

Keyword Relevance:

Keyword relevance is a critical aspect of keyword optimization, as it ensures that the keywords used in a listing accurately reflect the product or service being offered. Optimizing for relevance helps attract genuinely interested customers and enhances the user experience, as searchers are more likely to find what they are looking for. Keyword optimization tools use advanced algorithms to identify and suggest highly relevant keywords that are most likely to resonate with your target audience, ultimately increasing the chances of driving conversions.

High-Converting Keywords:

High-converting keywords are terms that, when used in a listing, have a greater probability of leading to sales or other desired actions. Keyword optimization tools excel at identifying these high-converting keywords by analyzing factors such as click-through rates, conversion rates, and user intent. By targeting high-converting keywords, sellers can optimize their listings to focus on terms that have a proven track record of success, thereby increasing the likelihood of generating sales and achieving their marketing objectives.

Best tools to use:

  • Sellesta
  • Jungle Scout
  • AMZ Scout
  • AMZ Data Studio
  • Listing Dojo
  • ZonGuru

Improve Your Amazon Keyword Tracking

As experts in the field of Amazon keyword tracking tools and related solutions, we understand the importance of a comprehensive approach that encompasses keyword research, optimization, and generation, in addition to tracking. Sellesta stands out as a powerful tool designed to help you manage all these aspects seamlessly, ensuring that your Amazon business thrives in an increasingly competitive marketplace.

By harnessing the power of Sellesta and its extensive suite of keyword management features, you can substantially improve your Amazon keyword tracking efforts, starting today. Stay ahead of the competition and unlock your Amazon business’s full potential by leveraging the expertise and resources provided by Sellesta.

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