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12+ Best Amazon Keyword Tools [2023]

Amazon keyword tools can be the difference between seeing sales and profits…and not. Amazon is one of the world’s largest online retailers in the world. While this means there’s a lot of potential for sellers, it also means it can be difficult to get your products in front of all the potential customers. 

This is where Amazon keyword tools come in. From keyword research to keyword generators, keyword tools help you optimize your Amazon listing, improve rankings, and see more customer traffic. 

While manually finding the best keywords can be a tedious and time-consuming task, several keyword tools are available to make the process easier. 

Types of Amazon Keyword Tools

Here are a few of the types of Amazon keyword tools:

  • Keyword generators: Keyword generator tools are AI-powered platforms that use existing data from Amazon searches and product listings. They generate a large number of relevant keywords that can be included in your Amazon listing, as well as additional data about the keywords like the search volume, competitiveness score, average cost-per-click (for advertising), and more.
  • Keyword research: Amazon keyword research tools also use AI and machine learning algorithms to provide a list of the most relevant keywords for your listing. They analyze Amazon’s algorithm that decides the order of sales results and then determines which keywords create the most effective product listings. Armed with that list, you can then integrate those keywords into your listings and then rank higher in Amazon search results.
  • Keyword trackers: A keyword tracker tool gives you real-time insight as to how well you’re performing for specific keywords through your product listings. These tools show you the current ranking for each keyword you’re trying to rank for, whether there have been any changes, and the ranking trends over a period of time. 

How do Amazon Keyword Tools Work?

1. Receive your input

Similar to searching for a product with an online search engine, you enter a keyword or product name into the keyword tool. 

2. Analyze data points

Keyword tools then analyze your input using AI (Artificial Intelligence) and ML (Machine Learning) technologies. They compare your input with Amazon data as well as other online search engine keyword data results.

3. Produce an output

Depending on the keyword tool, the platforms will provide: 

  • Search volume and search volume trends for the keyword
  • Number of results published for the keyword
  • CPC (Cost Per Click) of the keyword
  • Related products associated with the keyword
  • Average reviews for the keyword
  • Average ratings for the keyword
  • Estimated number of sales per day
  • ASINS with the keyword in the title
  • Interest for the keyword over time
  • Competitor ASINS and their details (brand, price, ratings, reviews, price, and sellers)
  • Amazon Long-tail keywords

Best Amazon Keyword Tools

1. Sellesta offers features beyond their superior keyword tool, including: is a tool for Amazon sellers and agencies providing listing optimization recommendations, AI content creation, and other features to help sellers increase sales. Sellesta’s keyword tool uses a powerful engine analyzing over a million daily keyword searches, 20 million product listings, and a database of over 100 million keywords.

  1. Listing scoring: Get optimization checklists that verify if a given listing is consistent with Amazon best practices and highlight what’s missing. 
  2. Keyword search integrated with listing optimization: Maximize organic traffic to your listing by finding the most important keywords to include. 
  3. Listing optimization: Our AI trained on 20+ million listings will suggest how to change the listing title, bullets and generic keywords to get the best organic rank. Complete your listing with the AI content generator that writes optimized descriptions, bullets, and titles for you. Then, authorize your Amazon account on the platform and apply all changes with one click. 
  4. Competitive analysis: Automatically identify your direct and indirect competitors and track their BSR, prices, ranking, and listing optimization score – all in real-time. 
  5. Review analysis: Our AI analyzes key tags and the emotional tone of key tags to break down what customers really think about your (and your competitors’) products. You can see where customers are having issues with your product and make the necessary changes. And, you gain insights into why customers love (or don’t love) a competitor’s product, and how to adjust yours accordingly. Make your product listing stand out by addressing these concerns and emphasizing exactly what you know customers appreciate about this product type (in their own words)! 

Features & Benefits: 

  • Improved organic traffic
  • Reduced reliance on Amazon ads
  • AI-generated copy for your listings 
  • Keyword search
  • Listing optimization
  • Listing scoring
  • Competitive analysis
  • Review analysis


  • Free: $0
  • Basic: $5/month
  • Pro: $39/month

2. Ahrefs

Ahrefs offers an all-in-one SEO toolset that aims to optimize online businesses. The keyword explorer tool uses a database with millions of keywords for listing comparison and provides more in-depth data for each search query.

Features & Benefits: 

  • Organic traffic research
  • Backlink checker
  • Paid traffic research
  • Keyword suggestions
  • Keyword difficulty score
  • Advanced SEO metrics
  • Site Audit
  • Rank tracker
  • Content link building


  • Lite: $99/month
  • Standard: $199/month
  • Advanced: $399/month
  • Enterprise: $999/month

3. Google Keyword Planner 

Google Keyword Planner is a free tool offered by Google that allows you to research keywords related to your business. This keyword planner provides estimates of the searches they receive and the cost to target them. It can be used to create search campaigns that are centered around in-depth keyword research as well as for product listings. 

While Google Keyword Planner is a great general keyword research tool, it’s not focused on Amazon keyword research and listings specifically.

Features & Benefits: 

  • Keyword suggestions
  • See monthly searches
  • Determine cost
  • Organize keywords
  • Create new campaigns

Pricing: Free

4. WordTree

WordTree is an Amazon keyword tool that helps users research their competitors and monitor their niche. They provide listing errors, keyword lists, and competitive insights for Amazon sellers. 

Features & Benefits: 

  • Reverse ASIN lookup
  • Amazon PPC manager
  • Amazon rank tracker
  • KW index checker

Reverse ASIN Lookup Pricing: $20/report

Amazon PPC Manager Pricing:

  • Bronze: $47/month
  • Silver: $97/month
  • Gold: $147/month
  • Platinum: $247/month

Amazon Rank Tracker Pricing:

  • Bronze: $19/month
  • Silver: $59/month
  • Gold: $119/month
  • Platinum: $299/month

KW Index Checker Pricing: Free

5. KeySearch 

keysearch logo

KeySearch is a keyword research tool for more than just Amazon. KeySearch can also help optimize listings on other sites such as Google or YouTube. Beyond its keyword research tool, KeySearch offers other SEO options like rank tracking, backlink checking, and competitive analysis. 

Features & Benefits: 

  • Keyword research
  • Keyword difficulty checker
  • SEO competition analysis
  • Rank tracker
  • Backlink checker
  • Competitive analysis
  • Content assistant


  • Free Trial
  • Starter: $17/month
  • Pro: $34/month

6. Jungle Scout

JungleScout provides a suite of data and tools to help users set up or scale an eCommerce business. The platform uses data analytics to provide product research, market intelligence, and new opportunities. Jungle Scout focuses on helping prospective sellers start their business on Amazon, but can also support current sellers. 

Features & Benefits: 

  • Keyword scout
  • Rank tracker
  • Listing builder
  • Inventory manager


  • Basic: $49/month
  • Suite: $69/month
  • Professional: $129/month

7. Keyword Tool Dominator 

Keyword Tool Dominator is a free keyword research tool, with limitations. You can search up to two keywords for free within a 24-hour period, or choose a paid option for unlimited searches. Amazon is just one of the sites that the Keyword Dominator tool offers a keyword tool for. You will find popular keywords in real-time from up-to-date sources on the internet.

Features & Benefits: 

  • Keyword research
  • Keyword guides
  • Popularity score


  • Keyword Tool: $8.33 one-time payment
  • Ecommerce Bundle: $15.13 one-time payment
  • Keyword Tool Suite: $21.93 one time payment

8. Seller App

SellerApp is an AI-powered e-Commerce Intelligence platform that helps sellers maximize their potential on Amazon. Find keywords that are most searched by your relevant customers to increase the chances of getting a sale. 

Features & Benefits: 

  • Keyword explorer
  • Keyword ranking tracker
  • Listing optimization
  • Amazon PPC tool


  • Freemium: $0
  • Pro Lite: $49/month
  • Professional: $99/month

9. Seller Mobile

Seller Mobile offers a full suite of Amazon seller tools for everything needed to start and run an online business through Amazon. With the Amazon product resource tool you can monitor common search terms and trending keywords.

Features & Benefits: 

  • Inventory analytics
  • Amazon repricer
  • Amazon PPC ads
  • Business dashboard
  • Order analysis
  • Chrome extension


  • Start: $59.99/month
  • Grow: $249.99/month
  • Expand: $549.99/month
  • Enterprise: Custom pricing

10. SEMrush

semrush logo

SEMrush is an online marketing platform that offers SEO, content marketing, competitor research, PPC and social media marketing. SEMrush helps grow organic traffic with SEO and optimized keywords. They use a database of millions of keywords to find the best options for your business, but it’s not an Amazon-focused platform. 

Features & Benefits: 

  • Keyword research
  • On-page SEO
  • Content marketing
  • Competitor analysis
  • Rank tracking
  • Social media management
  • PPC keyword research
  • Market analysis
  • Paid advertising


  • Pro: $119.95/month
  • Guru: $229.95/month
  • Business: $449.95/month

11. Sonar 

Sonar is a free keyword research tool offered by Sellics. Sonar utilizes a database of over 180+ million keywords to help you find the best fit for your business. Sonar uses the Amazon ASIN ranking to come up with a list of suggested keywords for your products.

Features & Benefits: 

  • Reverse ASIN lookup
  • Search volume
  • Keyword translator

Pricing: Free

12. Keyword Tool 

keywood tool logo

Keyword Tool is a keyword research tool that uses Amazon autocomplete to generate a list of relevant keywords to be used to optimize product listings. They offer both a free version with a limited number of searches available and a paid plan that offers unlimited searches and additional features to make optimizing your listing easier.

Features & Benefits: 

  • Keyword tool API
  • Keyword research
  • Search volume check


  • Free
  • Pro Basic: $89/month
  • Pro Plus: $99/month
  • Pro Business: $199/month

How to Use Amazon Keyword Tools

1. Input your keyword

The first step in any keyword search is to enter the product name that you’re trying to rank for. From there, the keyword tool can then perform a search and provide you with a list of suggested keywords in order to optimize your listing.

2. Review their keyword analysis

All keyword tools will provide you with an analysis of your product listing. This should include keyword suggestions, keyword rankings, product rankings and current data from competitors that are selling the same product.

3. Implement suggestions into your product listing

Now that you have suggestions and data, you can make a decision on what to implement into your product listing. You can always go back and edit your listing if your chosen keywords aren’t performing right. makes optimizing your product listings simple. Instead of finding keywords on a separate application and then integrating them manually into your listings, our platform includes list scoring, optimization, keyword research, and suggestions all at once. Plus our AI-driven content generator helps you complete your listing even faster. 

4. Increase your sales

Including the right keywords can help improve your rankings, traffic, and sales. However, there’s more to your Amazon listing than including the right keywords. Understanding all of Amazon’s SEO best practices for descriptions, photos, organic sales, and customer experience will also impact your Amazon rankings. 

Choose the Best Amazon Keyword Tool

With so many options to choose from, finding the best Amazon keyword tool can be a difficult decision. If an all-around listing optimization tool with an industry-leading keyword tool is what you are looking for then Sellesta is the best choice. provides a full suite of tools to optimize your Amazon selling business with listing optimization, product description support, and an in-depth analysis of competitors, reviews, and top-performing posts.

There is zero risk with a 7-day money-back guarantee.

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