Maximize your sales with an AI advertising agency

Trusted by 300+ customers worldwide

Your unfair competitive advantage

Human expertise working in tandem with AI tools to deliver the best campaigns possible

Outperform market trends

AI monitoring system, which eliminates the factor of human and AI error

Monitoring еxpert synergy

Data-driven strategy planning based on market analysis and client data

Real-time updates

Campaign refinement and adjustment with high frequency

Omnichannel optimization with a reliable partner

Support across
top-perfoming channels

Dollar Coin

Ongoing budget optimization to ensure the best results

Dollar Coin

An AI-backed approach to every advertising channel

Want to learn more?

We’d love to learn about your challenges — you can book a demo here
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Our core expertise

Use the power of advertising in any platform to boost your sales

What you will get

Full cycle ad management

You will benefit from marketing and AI specialists working on your project. Our KPI is your success.

AI-powered campaign strategies

Your business goals drive Sellesta's AI-powered advertising strategies. This unique combination ensures your business is set up for success.

Custom reporting dashboards

These reports will help to quickly track results, get insights into competitor behavior, and rapidly optimize your business strategy.

Book a demo

Sellesta is part of Yandex

One of Europe's largest tech companies

26 years

on the market, with more than 50 different web services

№1

Advertising DSP and SSP system in Russia and the CIS

№3

marketplace in the Russian ecommerce market, with 17.6 million active buyers
Dollar Coin

26 years

on the market, with more than 50 different web services
Dollar Coin

№1

Advertising DSP and SSP system in Russia and the CIS
Dollar Coin

№3

marketplace in the Russian ecommerce market, with 17.6 million active buyers

See how other customers are accelerating with Sellesta

Case study
  • ACoS
    -45%
  • Ad sales
    +370%
  • Conversion rate
    +70%
Case study
  • Ad sales
    +40
  • Unit sold
    +30%
  • Conversion rate
    +28%
Case study
  • ACoS
    -30%
  • ROI
    +45%
  • Conversion rate
    x2
Case study
  • Ad sales
    +45.3%
  • ACoS
    -25%
  • Conversion rate
    +33%
Case study
  • TACoS
    19%
  • Organic Sales
    +26%
Case study
  • Brand searches
    +20%
  • Sales
    +16%
Case study
  • Online sales
    +27.2%
  • ROAS
    +35%
Case study
  • Sales from Google Ads refs
    17.1%
  • Product page views
    +89%
Case study
  • Increase in Meta Ads ROAS
    200%
  • Increase in CTR
    70%
  • Increase in Facebook Ads Revenue
    15%
Case study
  • ROAS
    2x
  • Revenue growth
    100%
  • Lower CAC
    60%
Case study
  • ROAS
    4x
  • Lower CPC
    30%
  • Higher CTR
    15%
1
of
11

Case

A startup that has become very popular for its unique infusions and teas, catering to the ever-changing taste of millennials in the UK needed help expanding to LATAM

Goal

The company recognized their potential to expand and asked Sellesta to manage their Meta Ads for Facebook and Instagram.

Problem

Sellesta identified the brand's underperformance, attributing it to inaccurate brand messaging and digital compass.

Solution

Highlighting the unique flavor profiles, health benefits, and sustainable sourcing practices that resonate with their target demographic, Sellesta overhauled the ad account, bringing this company to the spotlight. Moreover, Sellesta expanded ad campaigns beyond their home country to target millennials in LATAM, a strategic move that increased sales unexpectedly.

Results
200%
Increase in Meta Ads ROAS
70%
Increase in CTR
+15%
Increase in Facebook Ads Revenue

Case

A leading kitchen gadget brand known for its innovative and practical products designed to simplify cooking tasks.

Goal

This company wanted to expand globally through Facebook Ads.

Problem

This case presented many challenges in structuring its Facebook Ads campaigns for global expansion and ensuring weekly refreshes for each location. Multiple factors, including country regulations, language barriers, and the number of campaigns, required a team of focused experts to reach a successful execution and management.

Solution

Sellesta devised a comprehensive strategy to address these problems:

  • Dynamic ads: Sellesta showcased products to potential customers interested in similar items, broadening the brand's reach while maintaining personalization.
  • Budget tracking and reporting: Implementing accurate budget tracking and reporting optimized ad spend.
  • Creative testing: An ongoing testing of ad formats, messaging, and visuals helped identify the most effective combinations for each geographical location.
  • Campaign re-structure: Budget allocation for prospecting and retargeting campaigns helped target new audiences while engaging existing customers, boosting repeat purchases and overall campaign effectiveness.
Results
4x
ROAS
30%
Lower CPC
15%
Higher CTR

Case

A garden supplies company from Brazil.

Goal

This client wanted to enhance its online presence and drive customer engagement through targeted Facebook Ads campaigns.

Problem

Upon reviewing the ad account, Sellesta identified a central issue - a complex and cluttered campaign structure obstructing an effective ad delivery.

Solution

To address the issue of a complex campaign structure, Sellesta streamlined the structure by consolidating redundant campaigns, ad sets, and ads.

Resultados
2x
ROAS
100%
Revenue growth
60%
Lower CAC

Case

An innovative firm specializing in the research, design, and production of spray systems and micro-encapsulation technologies
Countries: 4

Goal

Achieving the desired ACoS across multiple countries.

Problem

The company faced challenges in achieving its target ACoS. A lack of resources to manage multi-country advertising campaigns led to operational inefficiencies.

Solution

We discovered new, more effective keywords, and developed a bidding strategy to maximize sales while minimizing costs.

Result
-45%
ACoS
3.7x
Ad sales
30%
Impressions

Case

Goals

  • Internal PPC routine optimization
  • Achieving the desired ACoS

Problem

  • A large volume of keywords to manage
  • High sales volume creates high risks when changing bids and testing new ad strategies
  • Experiments with prices and discounts require additional control over advertising

Solution

Sellesta’s AI bidding strategy was successfully integrated into the client’s processes, helping achieve their target ACoS

Result
+40%
Ad sales
+28%
Conversion rate
+30%
Unit sold

Case

An electronics store, on the market for more than three years and operates in two countries. The main share of revenue comes from the sale of computers and components.

Goals

Optimizing advertising ROI across diverse electronic product categories in two markets.

Problem

Managing campaigns for a wide array of products led to a dilution of ad spend efficiency and an increased complexity in tracking performance metrics.

Solution

We refined audience segmentation and crafted distinct campaign strategies for each product category, leveraging seasonal trends and regional preferences. By aligning ad spend with consumer behavior analytics, we improved ROI.

Result
-30%
ACoS
x2
Conversion rate
+45%
ROI

Case

A specialty pet supplies retailer
Countries: 3
Traffic: Over 1 million unique visitors

Goal

Driving sales while maintaining a target ACoS during peak shopping seasons.

Problem

Navigating the high-competition periods and avoiding bidding wars that lead to inflated ACoS.

Solution

We used Sellesta’s auto-bidding feature to strategically adjust bids during high-traffic periods, ensuring maximum visibility without overspending. Seasonal trends and pet owner purchasing behavior were analyzed to tailor the ad campaigns.

Result
+45.3%
Ad sales
+33%
Conversion rate
-25%
ACoS

Case

A leading office supplies retailerCountries: 4
Traffic: >200,000 unique visitors

Goal

Maintain a TACoS of 20% across all channels.

Problem

The company struggled to meet its desired ACoS. Insufficient resources to manage advertising campaigns across multiple countries resulted in operational inefficiencies.

Solution

We used Sellesta’s advanced generative AI to launch Google search ads, optimizing conversions and refining keywords through multiple reviews. This strategic approach allowed the company to switch from Amazon’s internal advertising to Google, achieving the same profitability at a lower cost.

Result
+45.3%
TACoS
26%
Organic sales

Case

A prominent fashion apparel brandCountries: 2
Traffic: >600,000 unique visitors

Goal

Improve Amazon sales performance and achieve a CTR of 7% on Google Ads.

Problem

The brand was overshadowed by competitors in Google Search results, leading to decreased CTR, conversions, and sales.

Solution

A series of ad campaigns was launched. The Sellesta AI determined the most effective keywords and visuals, tailoring them to resonate with the brand’s target audience.

Result
+7.8%
CTR
+20%
Brand searches
+16%
Sales

Case

A rising sports equipment distributorCountries: 5
Traffic: Over 1 million unique visitors

Goal

Drive a 25% increase in online sales through Google Ads in the next 3 months.

Problem

Despite a strong offline presence, the brand lacked online visibility and engagement, missing potential sales on Amazon.

Solution

The client partnered with Sellesta to target specific demographics interested in sports equipment. We refined the client’s Google Ads bidding strategies to maximize ROAS.

Result
+27.2%
Online sales
+35%
ROAS

Case

A luxury cosmetics brandCountries: 1
Traffic: 120,000 unique visitors

Goal

Promote a new product line on Amazon and drive 15% of total sales from Google Ads referrals within the first month.

Problem

Launching a new product line on Amazon presented a challenge due to the saturated market and the dominance of established brands. The cosmetics brand needed to ensure that their new line stood out and attracted immediate attention.

Solution

Sellesta experts developed a tailored Google Ads strategy to generate buzz around the client’s new product line and direct traffic to Amazon listings.

Result
+17.1%
Sales from Google Ads refsAd sales
+89%
Product page views

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FAQ

What is the minimum budget your agency works with?

A minimum budget is a budget that will be sufficient to achieve your goals. At a free consultation, we will discuss your specific case and make sure that your budget is viable.

Will I have access to my account?

Of course, moreover, you will be its owner. This is your business, we only help you achieve results.

Will I need to sign a long-term contract with you?

Advertising optimization is an ongoing process, your competitors will not stand still. We highly appreciate customers who stay with us for a long time, but at the same time it is important for us that you are satisfied with the format. Tell your manager about your wishes on the demo call.

What kind of performance reporting do you provide?

All our clients have access to our dashboard and the analytics in advertising accounts 24/7.
In addition to tables and figures there, you will have regular meetings with the Sellesta team. With the frequency that you will need.

What if, based on the results of the audit, you realize that everything is fine in my advertising?

If you master all of those things without having a dedicated expert agency, then you may not need us!
If after the first 2 weeks we realize that we cannot help you in any way, we will simply refund the money!